As part of loveurope’s ongoing work with Newcast on campaigns for NatWest and RBS, Loco was asked to create a commercial to show how easy it is for customers to withdraw money from a cashpoint even when they don’t have their debit card. Loco’s production team arranged the shoot- everything from finding the best locations for our cashpoints, jogging routes and pizza parlours to directing and styling our takeaway fetching jogger-hero. (And not to mention finding a cute dinner-snatching dog!)

Following the shoot, Loco’s postproduction team edited the rushes and created the graphics in line with each bank’s branding styles. Shot in early spring but intended for display throughout the year, Jon Davey, applied a colour grade that would give a warmer feel to the outdoor scenes. The finished edits were also formatted to fit different sized and shaped screens for online, mobile and in branch screen displays.

Credits:
Client: Newcast
Agency: loveurope
Product: NatWest/ RBS Mobile Banking
Creative Director/ Producer: Danny Coster
Director/ DOP: Rob Toay
Focus Puller: Matt Robinson
Stylist: Frankie Delooper
Cast: Andrew Mayer and Bonnie the Dog
Edit/ VFX: Lee Bamsey, Jon Davey, Sasha McCartney

For more information, or if you would like to discuss a script or treatment, please email Dan, Jen or Chris at locomotion.co.uk or call us on +44 20 7304 4403

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