With the new store opening on Passeig de Gràcia, Barcelona, Santa Eulalia organised the exhibition titled "Santa Eulalia 1943–2011. 168 years of history". It showed the brand’s evolution from its inception in 1943 up to the present day through a 300-metre printed stretch fabric as well as several audiovisual pieces.
Onionlab produced the exhibition’s audiovisual content whose highlight was a mapping on two mannequins, a female mannequin in a replica of an 1843 dress and a male mannequin in a suit tailored by Santa Eulalia.
Creative producer: Mahala
Design and Image Concept: Chu Uroz, Pablo Rovalo, Onionlab
Space design: XNF Arquitects
Print graphic design: Pablo Rovalo.
Audiovisual and interactive production: Onionlab
3D Mapping projected during La Fura dels Baus openning show "Tempo de Encontros" . The projection mapping were directed by Judy Lomas (La Fura dels Baus) and Onionlab.
Our goal for this project was to show the history, culture and tradition of Guimarães European capital of culture, deconstructing all these elements through our own style and aesthetics.
Directed by: Judy Lomas (La Fura), Aleix Fernandez (Onionlab)
Produced by: Onionlab
Music and Sound design: Leiko
Script: Judy Lomas (La Fura), Carles Munne, Aleix Fernandez
Lead 3D Artist: Carles Munne.
Technical director: Jordi Pont
VFX and compositing artists:
Mike van der Noordt
Francesc de la Riba
When opened, Hala Stulecia was the largest reinforced concrete structure in the world. With a diameter of 65m it was home to the largest dome built since the Pantheon in Rome eighteen centuries earlier.
The piece proposed for the Centennial Hall of Wroclaw is based around the notion of timelessness in architecture, and the idea of what future has meant throughout the 20th century.
Taking the 1910’s as a starting point (the dome was erected in 1913), historical and artistic references were used to reveal the architecture of the space.
By using references such as Fritz Lang’s Metropolis or the utopian projects of Archigram to confront the different visions of the future at different times, Romain Tardy and Thomas Vaquié were interested in trying to create a vision of a future with no precise time reference. A timeless future.
DIRECTED by Romain Tardy & Thomas Vaquié
ARCHITECTURE by Max Berg (1913)
VISUALS by Romain Tardy, Guillaume Cottet
MUSIC composed by Thomas Vaquié
2D / 3D MAPPING by Joanie Lemercier, Romain Tardy
MANAGEMENT & PRODUCTION Nicolas Boritch
Filmed by Jerome Monnot, Joanie Lemercier, Romain Tardy
Edited by Jerome Monnot