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Perry Haydn Taylor, founder & creative director of design consultancy Big Fish (no relation), has worked with many well known premium brands such as Gu, Dorset Cereals, Charlie Bighams and most recently Yeo Valley. Here Perry gives his perspective on how to build brands without advertising and explains Big Fish's concept of 'Pack-vertising' whilst looking at how it was applied to their work on Dorset Cereals. For more visit The Challenger Project…
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Looking outside of your category for inspiration is something of a second nature to great Challengers. In this video Georg Toufar, CMO of Mundipharma International talks about applying rules from the retail industry to inspire a new business model in pharmaceuticals. Mundipharma is a mid size european pharma company- the fastest growing in its category- with a bold ambition: to shake-off the industry's traditional approach to business and deliver…
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Launched in July 2008, the 'Do Us A Flavour' campaign quickly became one of Walkers' most successful campaigns to date and went on to recieve global industry recognition at the likes of Cannes and Gramia. Not only was the campaign a huge success for the business in terms of growth but it also generated a huge level of belief internally within the organisation at a time when Walkers were struggling to find a role and voice in the 21st century. Although…
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Bite have a vibrant and ideas driven company culture. Central to this culture is their influential yet easygoing CEO, Fred Hrenchuk. Although Fred made it clear that a culture is not something that can be instilled but has to develop naturally and organically over time, he also shared with us on film his three bits of advice on how a vibrant company culture such as theirs can be encouraged to develop. Bite is currently number three in the Latvian…
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