Agency: BBH Singapore
Production Company: The Mill London
Director: PK - London
Background: We worked closely with the Mill in London and BBH Singapore to sonically brand Singapore.
A country with multiple layers of culture, art and history.
How we did it: We wanted to create something magical that highlighted Singapore as an amazing place to visit. We created all the music to fit the animation and the subject matter, sounds were recorded from scratch to create a story to fit the pictures. We collected 10s of oriental instruments, and visited Kew gardens to record the sounds, as well as working with mandarin and lute players.
Sounds we created include: Sound Design Score, Music Themes, Merlion, Sports, Characters, Paper Folding, F1 Cars, Backgrounds, Garden scenery, global voice sfx,
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