Retro Nørrebro is run by the organisation VIAid. VIAid is an association of volunteers in Copenhagen, who want to make a difference both at home and abroad. The association has worked since 2005 to rethink volunteering culture in Denmark while still trying to make a difference among the poorest in the world. They have done this by opening two nonprofit cafes - Cafe Retro in downtown Copenhagen (opened 2005) and Retro Nørrebro (opened 2010) and by several other humanitarian projects.
After creating ten issues of the cool art magazine Wonderland and three years of running the contemporary gallery WAS - Wonderland Art Space it’s founders Sophie Hardinger and Simon Nygaard are closing-up shop and migrating towards new creative pastures.
At this cross road in the Wonderland-story, at the end of one era and the beginning of a new, we dropped by the soon-to-be-closed WAS gallery for a chat. Have a look at the video where Simon and Sophie gives some advice and shares some insights into the challenges of running their own creative business, the process of developing Wonderland / WAS as a company and how they prefer to dive head first into creative business endeavors rather than to over-think the strategy too much.
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