Obsolete tells the story of a robot starting work in a decaying toy factory. Trapped in the factory all its life it is curious about the outside world, watching a bird through the factory wall each day. When it mistakes a toy on the production line for the bird it sets the robots escape in motion.
To put into words what it actually took to made this film happened is very difficult, more with my very deficient written english, so i will be short on words and leave you to watch the movie.
Anyways i need to say that it took us over a year since the first pitch in August 2012, when i just sent some illustrations, until Jan 2013 that we got the GO to start producing this spot.
Over all this time, we got a lot of ups and downs and literally the project got into the drawer several times. I did a lot of drawings, we developed a lot of ideas, we traveled, we met, we drank, we talked, we sent mails, we did storyboards, we change shots, but always in the best of moods and we are actually sorry that it came to an end, because we wanted to keep on this wave of frames and drawings.
Thanks there to the creative team @ Martin, for giving me this chance, i learned stuff, i enjoyed stuff and made some friends on the way. And thanks to my team here because they're awesome and we together sweat the same to work this out.
This campaign has more surprises to come over the next months, and i'm happy to be part of something bigger with studios i learned from and i admire a lot.
I don't know if you will enjoy this as much as i enjoyed doing it. But we certainly made our best for that to happen!
Chief Creative Officer: Joe Alexander
Group Creative Director: Jorge Calleja
Creative Director: David Muhlenfeld
Creative Director: Magnus Hierta
Senior Art Director: Brig White
Planning Director: John Gibson
Managing Director: Steve Humble
Senior Broadcast Producer: Kathy Lippincott
Broadcast Producer: Heather Tanton
Broadcast Junior Producer: Caroline Helms
Production Company: Studio Animal
Director: Martin Allais
Producer: Maria Soler Chopo
Illustration: Martin Allais
Storyboards: Martin Allais
Animatic: Pere Hernández, Javi Vaquero, Matt Deans
Animator: Pere Hernández, Javi Vaquero, Pablo Navarro, Dani Alcaraz
Tracing and color:Ezequiel Cruz, Macarena Ortega, Eva Puyuelo, Joel Morales
Compositing: Santi Justribó Martin Allais
Music (performed by): Owl City (Adam Young)
Voiceover talent: Owl City (Adam Young)
Original Music and Lyrics: David Muhlenfeld (English Major, LLC)
Le Petit Néant est un magazine qui regroupe des illustrateurs de tout horizon et qui explore différentes facettes de l'image en narration. Le magazine invite aussi des animateurs à réaliser des identités animées pour promouvoir le projet sur le web. Pour participer au Volume 2, envoyez vos dessins à lepetitneant.com.
Le Petit Néant is a magazine that covers the art of drawing with a collection of illustrations from a myriad of artists. The magazine also invites animators to create animated identities to promote the project online. Submit your images for Volume 2 at lepetitneant.com.
Commissioned by: Miguel Angel Valdivia
Direction, animation, sound design by: Nicolas Ménard nicolasmenard.com