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  2. Is the movement to digitally document everything about ourselves a fad? Or the ultimate endgame for personalized health and wellness management? As the landscape changes daily, mobile tech companies like Jawbone and researchers at academic centers like U-M are at the convergence of data, algorithms, IT, and wellness. Join us as we explore the movement birthed by Wired Magazine and hear from experts if oursociety is truly on the road to "self knowledge through numbers."

    Featured panelists:
    John "Ivo" Stivoric, Vice President of R&D, Jawbone (and co-founder of BodyMedia)
    Kevin Ward, MD, Executive Director, Fast Forward Medical Innovation & Professor, Department of Emergency Medicine

    # vimeo.com/88357503 Uploaded 53 Plays / / 0 Comments Watch in Couch Mode
  3. Appropriately assessing the potential of a product can make or break a company. All successful products fulfill an unmet market need. By understanding the market and the voice of the customer, entrepreneurs can best meet the needs of the market. Define the needs incorrectly, and all your efforts will be wasted. Come hear from experts who have used proven strategies to correctly understand their markets and build successful products.

    Three panelists will discuss the importance of evaluating the market potential, identifying key drivers of customer behavior, defining critical specifications, and creating a clear statement of value proposition that resonates with customers. These objectives are critical for any corporate strategy, from the start of a new venture through capital investment, product sales, business development and eventually exit.

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  4. A successful exit: It’s the Holy Grail for startup companies. Investors and employees are rewarded, and products have access to strong financing to support development and commercialization. Come hear examples of companies in the life sciences were able to achieve their exits though acquisition by a larger company.

    Nothing sells like success: Investors say that once Michigan’s life sciences industry can regularly generate success stories, more venture capital will follow. We’ve had several recently, including ones highlighted by our speakers.

    Lessons for other startups: How companies can convert their innovative technologies into business traction and financial success. Hear about the strategies and approaches that can be used to help companies achieve successful exits.

    Manya Deehr, Co-founder and Principal, Life Sciences Law Group (former CLO and Corporate Secretary, Velcera Inc.)
    Dan Rhodes, Head of Medical Science Informatics, Life Technologies (former CEO, Compendia Biosciences)
    Bill Brinkerhoff, Mentor in Residence, U of M Office of Technology Transfer (former President, AlphaCore Pharma)

    # vimeo.com/78780117 Uploaded 42 Plays / / 0 Comments Watch in Couch Mode
  5. Now you have a chance to learn from the BioArbor panel how you can exploit social media in your life science company. Each panelist will discuss the specifics of their use of social media to successfully expand their sales and marketing efforts. Don't miss this opportunity to understand these new tools and see how social media can impact your life science business.

    Catherine Juon, former President & Co-founder, Pure Visibility
    Elyse Kemmerer, Co-Founder and Director of Marketing for Tangent Medical Technologies Inc.
    Marisa Smith, President, The Whole Brain Group
    Moderator: Jack Ball, President, Tyball Associates

    # vimeo.com/74335817 Uploaded 14 Plays / / 0 Comments Watch in Couch Mode


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BioArbor hosts educational networking events for the life sciences industry in the greater Ann Arbor area. It’s focus covers technology commercialization, financing strategies, business development, regulatory affairs and marketing.

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