A True Mash Up of Industries, Companies, People, Ideas and Experiences. picnicnetwork.org/
The PICNIC Innovation Mash Up lived up to its name: an active learning event focused on “how”: how businesses in other sectors can successfully apply top innovation and creativity processes used by Dutch and international creative industry professionals to launch new products and services, connect with customers and grow.
Approximately 165 participants joined the Mash Up, coming from the Netherlands, Italy, Germany, South Africa, the United Kingdom and Denmark and representing sectors such as media and publishing, consumer goods, banking and finance, design, chemicals, higher education, medicine, real estate, retail, law, government, IT and technology, life sciences, advertising, culture, and manufacturing.
Examples of the diverse companies present included Adidas, ABN Amro, Shell, IDEO, Frackenpohl Poulheim, frog, Eastman Chemical, Vodafone, AOS Studley, VU University Medical Centre, the City of Almere, 180 Amsterdam, SKF Group, Honeywell, Stabilo, Corio, the Rijskmuseum, SAP, Blurb, Reed Business, Waternet, Sanoma, Wolters Kluwer, TNO, Newtricious, the Van Gogh Museum, Tribal DDB, the American Chamber of Commerce, Accenture, Elsevier, and many others.