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FUTURE PROOF - 2011 A/NZ PromaxBDA Opener The DMC Initiative (DMCI) developed this piece as a response to the 2011 A/NZ PromaxBDA Conference title of Future Proof. Our approach was to focus not on futuristic notions but to consider that which is timeless. People, the expression of self and the interactions between each other are timeless qualities relevant to creativity, no matter what the future holds. The concept started quite fluidly, by briefing…
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