Tomato´s Life has been created for the international NGO "Action against hunger" in the marketing year of No Hunger Generation.
Tomato´s Life ha sido creado para la ONG internacional Acción contra el Hambre, para su campaña"Generación No Hunger"
- Mejor Clipmetraje Internacional, concedido por ACCIÓN CONTRA EL HAMBRE 2013 (Madrid, España)
Cannes in a Van Best Motion Graphics Design Runner up, Ganador del Tercer lugar del Festival de Danza Agite y Sirva, México, Best of #ArtSetFree de ArtsBrookfield, NY, PEARL winnerfilm/ Pool-festival, Berlin. Top ten in Cinema Perpetuum Mobile Film Festival. Official selection: ANIMA 2013, Argentina, Baixada Animada Brazil, Cut Out Fest, Mexico, Female in Film Industry, Mexico, Dance Camara West,USA.
A hula hoop floats amidst a stunning location of México city. As it moves, a dancer appears and plays with the hoop. Every movement creates lines, impressive shapes and lights that float in the space as if being drawn to gradually create an impressive sculpture in movement.
# Director: Daniela Villanueva, Mara Soler
# Dancers: Brecken Rivara, Tiana Zoumer
# Production: César Moheno Plá
# Camera: Pamela Albarran
# Music: Julian Placencia / Teen Flirt
# Animation: Daniela Villanueva, Mara Soler, Alejandro Caballero, Marco Garfias, Fernando Sica, Luis Núñez
This was a lo-fi experiment I wanted to do. We shot three songs; this was the third take. Reggie usually warms up; the third song is almost always the most creative and otherwise "best".
The next one might be with three HD cameras. Three is enough angles if we want to boil down the idea.
When I first envisioned the editing, I thought it would cut regularly on the beat. When I got into Final Cut and played with that, it felt wrong. It was as if the editing were calling attention to itself. It felt forced. So instead I went for a more organic feel. I was trying to make the editing subtle so that it disappeared.
I really like how the end has me, Zach, and Jonathan in the background. I like that I don't appear until the end - that was not intentional.