The first of 3 global channel packages created for Universal Networks International. The channel is bold, distinct and captures the wonder of cinema. Driven by the concept ‘inside studio’ it brings to life an insiders perspective from the studio that makes the movies.
Central to the look is the new Studio Universal logo and the yellow and black illuminated environments. Use of the ‘arc’ in the logo creates a ‘screen’ for content and info. Blending these elements creates a channel celebrating the best of mainstream film.