When the idea came about of having Desmond Howard featured in a PSA spot to promote responsible drinking in the campus environment, it had to be legendary. Being a Heisman winner & Superbowl MVP, an abstainer from alcohol, and one of the classiest, coolest guys we've ever worked with, having Desmond on board made for a memorable day of production in the role of "The Man."
We had an 8 AM to 1PM window with Desmond to shoot the entire spot which made…
When the idea came about of having Desmond Howard featured in a PSA spot to promote responsible drinking in the campus environment, it had to be legendary. Being a Heisman winner & Superbowl MVP, an abstainer from alcohol, and one of the classiest, coolest guys we've ever worked with, having Desmond on board made for a memorable day of production in the role of "The Man."
We had an 8 AM to 1PM window with Desmond to shoot the entire spot which made…
Premiering in full HD at the first ever night football game at Michigan Stadium, "Wolv-Pack" was always intended to be a high-intensity, edgy piece that drives home its message of respect right to the very end. But, what developed more organically was the visual style of the piece.
Logically it made sense to shoot the athletes at night since it would be screening at night, yet we didn't realize how much we'd fall in love with the look and feel until…
CLIENT --
Division of Student Affairs at the University of Michigan
Michigan Athletics
PICTURE --
Filmic Productions 2011
www.filmicproductions.com
filmic.info@gmail.com
CREDITS --
Featuring: Louis Marino, Nick Skardarasy, Evan Watkins
Direction: Josh Buoy, Emily Lyon
Cinematography: Chris Duncan, Rodney Hyduk
Assistant Direction: Christina Bender
Sound Recording: Michael Toner
The problem we faced for the SAPAC piece was simple: to create a spot that promotes healthy relationships and showcases the qualities associated with them. The solution, not so much. What initially started out as a split screen love story spanning over 10 decades of time, the finished piece ended up being a variation of this love story set entirely in the present day featuring 9 couples, with graphics playing an integral role in the messaging.
Our…
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