Tendril is a relatively young studio and we are always looking for ways to experiment with the brand and its possibilities.We hope you enjoy this sound-synchronized logo reconstruction sequence. If you have seen our 2011 Showreel, you may recognize some of the animation, which was intercut there to form a visual backbone for the edit.
Once the animation was complete, we sought out the musical wizardry of John Black who initially worked to find a tempo that worked with the flow of the visuals, and then gradually built up the final track in layers, adding sound design elements to synchronize with the different geometric elements.
Production Company: Tendril Design+Animation Inc.
Concept and Direction: Leo Mateus, Vini Nascimento
Executive Producer: Kate Bate
Producer: Anne Deslauriers
Music & Sound Design: John Black of CypherAudio
Animation: Leo Mateus, Vini Nascimento, Andrew Vucko
Brightling - Music Composition / Production and Sound Design
Jaclyn Blumas - Voiceover
Sander van Dijk - Concept / Motion Design
Inspired by the perspectives of: Remco Janssen, Martijn Hogenkamp, Kevin Megens, Menno Fokma, Koen Oosterbroek, Wesley Wittkamper, Anatol Kushpèta
Reach out, Share and Demonstrate each other to grow and get better at what we love to do.
I loved working on this project and want to share some of its insights on how I approached to color the elements. Go to vimeo.com/sander/color to download the tutorial. Leave a comment there if you find it helpful and if you see more possibilities for improvement from your unique perspective!
Artists need to visit Pause Fest: Connect to others, to gain knowledge in order to grow. Every artist has a unique story to tell about his or her style and perspective, by allowing individual stories to be shared, Creatives grow individually and together as everybody learns from one another. This animation visualizes exactly that concept in a very abstract way.
99% of this animation is vector and continues rasterized. Every element in the scene is the same size and but put to gather in different ratios. Expression where used to keep the colors dynamic by creating a texture library. ( See tutorial )
Desktop Magazine: "Your thoughts on why motion designers are so willing to work for love and participate in festivals like this?"
Because motion designers believe in their work. They do it for the love of it. Pause Fest is a free platform to experiment with, try new things and for people to become better at what they do. Working for love is the only real satisfying element in this work and it gives you the energy to go on and make the next piece your best piece ever. Artists need a space where they can take the time to communicate to each other and get back to that core issue of why we are doing this. What are we spending your valuable time on? What are we communicating? The festival is a moment to pause! and share what you've learned with other unique designers out there in order to grow, get inspired and learn a whole lot yourself.
Pause Fest ID - Official Version
Brief: To create a short video bumper for Pause Fest 2011 that communicates the meaning of Pause - a moment in time.
Visual: Dima Grubin
Sound: Radium Audio has curated the music of young London-based artists and got involved getting them to remix, supply sounds to each other and collaborate with a huge infusion of sound design and creative talent from their in-house team. These artist are: Irad Lee, Pále, Last Japan, Folkhälsan, XXXY, Wizard, Jack Ipman, Josie Lloyd, Karin Höghielm, Rob iO, Manni Dee, Whistla, James Hand, David Connolly and Alteria Percepsyne.
Creative Director: Andrew Diey - Radium Audio
Lead Sound Designer - Peter Malmqvist - Radium Audio
Sound Designer - David Connolly - Radium Audio
Sound Designer - Irad Lee - Studio Irad Lee
Musician - Last Japan
Mastering - P-tronix, London
A short essay animated from the audio recording of 'The New New Rules: A Funny Look at How Everybody but Me Has Their Head Up Their Ass'. It was originally performed on 'Real Time with Bill Maher'.
The book is published by Penguin (USA).
The book is available from Amazon here:
The audio book is available from iTunes here:
Written and Performed by Bill Maher
Directed and Animated by Fraser Davidson
Spot Effects and Audio Mix by Morgan Samuel
I do not hold the rights to the recording, this piece is intended only as an homage to Bill Maher's short essay.