Andy Clarke shows how comic book artists use panel size to indicate how much time a reader is supposed to spend on a particular chunk of content. He argues that web layouts can work the same way. (Later in this talk, he'll show how.)
Andy Clarke: How often do we consider the space and the time that somebody is supposed to spend, or we want somebody to spend, looking at a particular panel. So if we look at something like this, there's a conversation going on at the bottom here. 'Actually, she turned out to be quite sweet. I actually took her out a few times.' 'Seriously?' 'No.' And it carries on. So those panels are smaller because we're supposed to take less time reading them. It's this flow and this rhythm. And this is something that comic books have done for a very, very long time. And it's something that potentially we can bring into the layouts that we make for the web.
Onstage at An Event Apart New Orleans, 2008, event co-founder and CSS expert Eric Meyer explains why the W3C's recommendation to allow browsers to insert quotation marks doesn't actually make a whole lot of sense.
'Some browsers generate quote marks and others don't. So you either have "quote quote, quote quote" in some browsers and "quote quote" in other browsers, or you have "quote quote" in some browsers and no quotes in other browsers, okay? First problem. Second problem is that quotation marks [are supposed to be] localized. Not everyone uses the little quote marks. Different cultures use different quotation marks. But basically no browser does this. Maybe one. ... But there's this part of me that thinks, yeah, then when someone comes to my site using a mobile device that doesn't support CSS, and all the quotation marks are missing, how is that going to impact reading comprehension. Right? For the same reason that I would not use CSS counters to generate the numbers in online legislation, because there's lots of references to section numbers in legislation, and if I rely on CSS to label each section by the right number, and then someone comes in on a mobile device that doesn't support CSS, and there are no numbers, and they can't refer to the legislative numbers, and then they can't fight their parking ticket, and I end up in court for $20 million because, right? I don't need that kind of hassle. If it's important, it should be in the content. It shouldn't be generated.'
More often than not, the mobile experience for a web application or site is designed and built after the PC version is complete. Learn the three reasons web applications should be designed for mobile first: mobile is exploding; mobile forces you to focus; and mobile extends your capabilities.
Captured on video and shown here for the first time is Luke Wroblewski's seminal presentation at An Event Apart. It's an illuminating and engaging talk, and the spark that gave rise to the best-selling book of the same name.
Luke Wroblewski is the founder of LukeW Ideation & Design, a product strategy and design consultancy. He co-founded and was Chief Product Officer (CPO) of Bagcheck which was acquired by Twitter Inc. just nine months after being launched publicly. Prior to this, Luke was an Entrepreneur in Residence (EIR) at Benchmark Capital and the Chief Design Architect (VP) at Yahoo! Inc. where he worked on product alignment and forward-thinking integrated customer experiences on the Web, mobile, TV, and beyond.
Luke is the author of three popular web design books (Web Form Design, Site-Seeing: A Visual Approach to Web Usability, and Mobile First) and many articles about digital product design and strategy. He is also a consistently top-rated speaker at conferences and companies around the world, and a co-founder and former Board member of the Interaction Design Association (IxDA).
In a fast-paced hour of design ideas and techniques, learn how advanced CSS and CSS3 can add richness to your site’s experience layer, and discover the role CSS3 can play in enhancing interactivity.
Captured on video and shown here for the first time is Dan Cederholm's 2010 presentation at An Event Apart. It's the seed that gave birth to Dan's best-selling book, CSS3 For Web Designers.
Dan Cederholm is a web designer and author living in Massachusetts. He is the founder of SimpleBits, a tiny design studio, and co-founder of Dribbble, a design community.
Dan is the author of four best-selling books: CSS3 For Web Designers (A Book Apart), Bulletproof Web Design 3rd Edition (New Riders), Handcrafted CSS: More Bulletproof Web Design with Ethan Marcotte (New Riders), and Web Standards Solutions (Apress/Friends of ED).
A recognized expert in the field of standards-based web design, Dan co-founded the wine community site, Cork’d and has worked with Google, MTV, ESPN, Fast Company, Blogger, Odeo (and others), also collaborating with Happy Cog on selected projects. He embraces flexible, adaptable design using web standards through his client work, writing, and speaking.
Dan also runs a popular blog where he writes articles and commentary on the web, technology and life. And he plays a mean ukulele.