When Frank Blossom came to us (the combined talent of Gumption Design and DOF Productions) to produce a 38 commercial for this year’s Yardsticks event, we immediately signed on. With a place as attractive as 38 our job wass pretty easy to make it look good. Not only is the building infused with cutting-edge technology and elegant designs, it’s located smack-dab in the center of the Grand Rapid’s hotspots.

So we flexed our creative muscles and made a video that proves 38 is “Your Home at the Hub of Good Living.”

Filming on a bright summer day at the Grand Haven beach in West Michigan, Gumption design worked with the PR pros at Lambert-Edwards & Associates (lambert-edwards.com/) to craft a narrative around the latest release from Jamba Juice: The Greek Yogurt SuperFruit Smoothies.
As a client, you could say I have a biased opinion on how incredible these At-Home Smoothies taste, but I don't care. They are delicious and, according to dietitian Katy Gutwald, quite good-for-you.

Special thanks to the Grand Rapids Bike Company for outfitted the 'Blender-Bikes'
grandrapidsbicycles.com/

John Paul Morris of Eleven35 Productions was the Primary shooter.
eleventhirtyfive.com/