1. The 12 basic principles of animation were developed by the 'old men' of Walt Disney Studios, amongst them Frank Thomas and Ollie Johnston, during the 1930s. Of course they weren't old men at the time, but young men who were at the forefront of exciting discoveries that were contributing to the development of a new art form. These principles came as a result of reflection about their practice and through Disney's desire to use animation to express character and personality.
    This movie is my personal take on those principles, applied to simple shapes. Like a cube.
    Check also the animated gif gallery here the12principles.tumblr.com/.

    # vimeo.com/93206523 Uploaded 781K Plays / / 99 Comments Watch in Couch Mode

  2. A video in which everything transforms into something new, leading the viewer through a ludic story of surprising scenes. The video was created for the luxury parisian brand Hermès and subtly features some of their key products.

    Credits :
    Production Company : Vallée Duhamel
    Director : Julien Vallée
    Art Directors : Carolyne De Bellefeuille / Eve Duhamel
    Art Department : Olivier Charland / Jean-Constant Guigue / Frédéric Blouin / Ian Langohr / Clément Yeh
    Assistant Director : Pierre-Olivier Nantel
    Animator : Pascal Brousseau

    Client : Hermès Paris
    Chief Creative Officer – Bridget Jung - DigitasLBi Paris
    Directeur de Création – Nicolas Thiboutot - DigitasLBi Paris
    Directeur de Création – Fabien Mouillard – Publicis & Nous
    Directeur Artistiques – Frederic Roux, Chisato Tsuchiya - DigitasLBi Paris
    Directrice de Projet – Johanna Zenouda - DigitasLBi Paris
    Productrice – Alexandra Marik
    Directrice artistique de la communication – Victoria MARENZI – Hermès
    Directrice international média & publicité – Anita HOUEDE – Hermès
    Coordonnatrice international digital media – Flore BAYLE - Hermès

    Director of Photography : Simon Duhamel
    Assistant D.O.P : Marc-André Dubois
    Assistant D.O.P. : Pierre-Luc Bouchard
    Camera Assistant : Dan Duranleau
    Gaffer : Jean-Simon Laflamme

    Compositing, post production & grade : The Workshop

    Music & Sound Design : Loïc Ouaret

    # vimeo.com/86361956 Uploaded 74.7K Plays / / 34 Comments Watch in Couch Mode

  3. A lighthearted essay on contextualized characters.
    Reconstruction follows deconstruction.

    Concept, Art Direction, Design, Animation, Production: Zeitguised
    with Matt Frodsham, Chris Hoffmann and Katha Niedermeijer
    Lead Animation: Matt Frodsham
    Music: Marian Pramberger with Matt Frodsham

    # vimeo.com/92369879 Uploaded 121K Plays / / 80 Comments Watch in Couch Mode

  4. Art Direction and Editing for the Cartoon Network EMEA Rebrand 2002, "Casillas"

    Promax gold award, Total Package Design
    Promax silver award, On-Air ID Campaign - In House

    # vimeo.com/92718732 Uploaded 1,962 Plays / / 0 Comments Watch in Couch Mode

  5. Guinness beer ad

    # vimeo.com/46185205 Uploaded 4,332 Plays / / 2 Comments Watch in Couch Mode

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Johan Alenius

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