The 12 basic principles of animation were developed by the 'old men' of Walt Disney Studios, amongst them Frank Thomas and Ollie Johnston, during the 1930s. Of course they weren't old men at the time, but young men who were at the forefront of exciting discoveries that were contributing to the development of a new art form. These principles came as a result of reflection about their practice and through Disney's desire to use animation to express character and personality.
This movie is my personal take on those principles, applied to simple shapes. Like a cube.
Check also the animated gif gallery here the12principles.tumblr.com/.
A video in which everything transforms into something new, leading the viewer through a ludic story of surprising scenes. The video was created for the luxury parisian brand Hermès and subtly features some of their key products.
Production Company : Vallée Duhamel
Director : Julien Vallée
Art Directors : Carolyne De Bellefeuille / Eve Duhamel
Art Department : Olivier Charland / Jean-Constant Guigue / Frédéric Blouin / Ian Langohr / Clément Yeh
Assistant Director : Pierre-Olivier Nantel
Animator : Pascal Brousseau
Client : Hermès Paris
Chief Creative Officer – Bridget Jung - DigitasLBi Paris
Directeur de Création – Nicolas Thiboutot - DigitasLBi Paris
Directeur de Création – Fabien Mouillard – Publicis & Nous
Directeur Artistiques – Frederic Roux, Chisato Tsuchiya - DigitasLBi Paris
Directrice de Projet – Johanna Zenouda - DigitasLBi Paris
Productrice – Alexandra Marik
Directrice artistique de la communication – Victoria MARENZI – Hermès
Directrice international média & publicité – Anita HOUEDE – Hermès
Coordonnatrice international digital media – Flore BAYLE - Hermès
Director of Photography : Simon Duhamel
Assistant D.O.P : Marc-André Dubois
Assistant D.O.P. : Pierre-Luc Bouchard
Camera Assistant : Dan Duranleau
Gaffer : Jean-Simon Laflamme
Compositing, post production & grade : The Workshop
Music & Sound Design : Loïc Ouaret
A lighthearted essay on contextualized characters.
Reconstruction follows deconstruction.
Concept, Art Direction, Design, Animation, Production: Zeitguised
with Matt Frodsham, Chris Hoffmann and Katha Niedermeijer
Lead Animation: Matt Frodsham
Music: Marian Pramberger with Matt Frodsham
Art Direction and Editing for the Cartoon Network EMEA Rebrand 2002, "Casillas"
Promax gold award, Total Package Design
Promax silver award, On-Air ID Campaign - In House
Guinness beer ad