We participated again in this years Promax BDA session "Videophonic" where we were asked to take a song pre-MTV and make a proper video for it. This year we decided to go the fully animated route and chose Creedence Clearwater Revival's "Lookin Out My Door" The story itself is a loose translation of the classic tale of Rip Van Winkle. In this tale a man falls asleep for several years and wakes up to find that that he is old and the world around him has completely changed. Loosely based I said. Enjoy!
Art Director: Jaakko Kastari
Copywriter: Jani Tynnilä
Account Manager: Inka Karvonen, Päivi Lång
Sound: El Camino – Marko Nyberg, Ville Riippa
Production Company: Piñata
Producer: Johanna Luoto
Director: Tuomas Korpi & Mika Rantala / Piñata
Designer: Tuomas Korpi
Lead Compositor: Mika Rantala
2D Animation: Mikko Vormala
3D Artist, Animation: Ville Ikonen
3D Artist: Tomi Väisänen
Animation created for ONE.org and the #agit8 projection on the South Bank. The piece was projected onto the tower of the TATE Modern for live performances.
Show package produced in partnership with MTV, for the 19th annual MTV European Music Award, broadcasted live from Frankfurt’s historic Festhalle on Sunday, November 11, 2012.
We created and directed a 20 second sequence, and opener, bumper and closer alterations from 2 to 20 seconds length, revolving around a huge Zoetrope, a fast-moving carousel which evokes the illusion of motion through a fast succession of static elements which come to life with a stroboscopic light.
The animated sequence is a journey through time and space, transcending the ancient Zoetrope concept which stems from pre-Christian Chinese culture to our modern global society. A band lives the American Dream, symbolizing the ascent of a basement musician to stardom across the horizontal zoetrope layers. They move from the underground scene to stardom with the help of their fans and social networks, finally reach the top of the carousel and perform at the MTV EMA.
The realization of the main trailer and more than a dozen alterations raised technical challenges and led Sehsucht to finding unique solutions. To be able to create an extremely realistic look, Maxwell Render was chosen as render technology. 3D design was implemented in the character design at an early stage.
The tool Pixologic Sculptris enabled intuitive character work by designing 3D characters and using the models instantly. Animating the elements was a further challenge since the complete zoetrope is a virtual scale model, nothing is faked. Therefore, everything had to work in loops built in 24 single 'sculptures'.
Client & Lead Creative Direction: VIMN MTV World Design Studio, Milan/Italy
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Art Director: James Walpole/Carlos Carrasco
Senior Designer: Giorgio Schwarz
Senior Producer: Cristina Mazzocca
Coordinator: Beatrice Cardile
Production Company: Sehsucht Berlin GmbH & Co KG, Berlin/Germany
Director: Mate Steinforth
Artists: Remo Gambacciani, Helge Kiehl, Florian Panzer, David Weidemann, Christian Zschunke
Producer: Christina Geller, Christian Jacks
Music: Nikolai von Sallwitz, Sound Architecture
Cinema 4D, After Effects, Maxwell Render, Sculptris