These days it takes a brave agency to hire a director whose reel is even a fraction outside the brief. So when Hakuhodo Percept’s executive creative director Manish Masih asked automotive director Juan Jaramillo to bid on a complex and important campaign for Toshiba LCD televisions and laptop computers, featuring Cricket legend Sachin Tendulkar he really had to look past the pigeon-hole at what makes the right director.

“Yes Juan’s reel is all cars but if you bother to look beyond that it is also very clear that he can accomplish any brief, regardless of what product. The scale of his work from interpreting the script through execution and post shows he’s always achieved a high creative impact whilst pursuing at the same time the client's goals. And his treatments perfectly translate marketing and strategy ideas into the very complex and technical idiom of cutting edge film-making.

With our particular project Juan clearly wasn't afraid to try something new and different and that's what made him right, so for a change our recommendation to the client was not based exclusively on the content of the director's reel but on what it showed he could achieve.

The commercials demanded a laborious post involving very innovative 3D animation and visual effects and Juan perfectly transcended genres and excelled in creating a completely new way of portraying our slightly overexposed brand ambassador, while all the time keeping his own personal stamp.”

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Juan Jaramillo Frrelance TV Commercials Director

Juan Jaramillo

Even though considered primarily an automotive TVC director, Juan has a very wide range of abilities and over 30 years’ experience.
Utilizing his extensive background in live action execution, post production techniques and conceptualisation, he has


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Even though considered primarily an automotive TVC director, Juan has a very wide range of abilities and over 30 years’ experience.
Utilizing his extensive background in live action execution, post production techniques and conceptualisation, he has established a truly original look for such clients as Buick, Cadillac, Dodge, Hyundai, Infiniti, Lexus, Nissan, Suzuki, Volkswagen and Volvo among many others.

Contact at Juan@tvcommercials-director.com

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