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Y-3’s campaign for Spring/Summer 2009 disregards convention in favor of a fresh perspective on the world. It is a look at a synthetic reality, an exploration of people’s lives seen as a glimpse through the lens of omnipresent surveillance cameras. The accompanying Y-3 movie captures a mood of undiluted elegance, vibrancy and sophistication - the mood of Y-3. Filmed by Darren Lew with the creative direction of Doug Lloyd, it reveals the verve of the…
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