Planned obsolescence is the design and manufacture of products that are deliberately intended to have a limited useful life.
The result is that you are forced into an everlasting cycle of replacing, repurchasing and repeating.
For 50 years we have stood by our common sense approach of living better, with less, that lasts longer.
This single-minded, avowedly long-term, philosophy takes on physical form as our 606 Universal Shelving System – a product that is a flexible and faithful servant in the face of a turbulent world, one that minimises its inevitable impact on the world’s environment and resources by being useful for as long as possible.
An adventure to Taiwan to some of the largest factories on the planet, to help The North Face tell their sustainability story for the first time to the general public. I think I worked harder on this project than anything else in 2011, the road to sustainability is certainly complicated and hard to communicate. After working with TNF on an athlete level for the last 6 years it was an honor to go deep behind the scenes and learn about these important initiatives in this way. Thanks for checking it out! ~reo