1. This Evergreen Pictures Production was commissioned by the Annenberg Foundation/Annenberg Space for Photography

    Beauty Culture investigates our obsession with beauty and the influence of photographic representations on female body image. Film subjects hail from diverse points on the beauty landscape. Fashion photographers, child pageant stars, bodybuilders, teenagers, and intellectuals engage in a provocative dialogue that addresses the persistent "beauty contest" of daily life.

    Director(s): Lauren Greenfield

    Producer(s): Frank Evers, Shanah Blevins

    Editor: Catherine Bull

    Director of Photography: Malik Sayeed

    Executive Producer: Frank Evers

    Composer: Fol Chen

    Production Associate: Jasmin Chang

    Primary Cast: Lauren Greenfield, Anna Bayle, Gilles Bensimon, Lili Cohen, Jamie Lee Curtis, Carmen Dell'Orefice

    This Evergreen Pictures Production was commissioned by the Annenberg Foundation/Annenberg Space for Photography

    # vimeo.com/40756486 Uploaded 2,396 Plays / / 0 Comments Watch in Couch Mode

  2. # vimeo.com/35171819 Uploaded 7 Plays / / 0 Comments Watch in Couch Mode

  3. Directed by Lauren Greenfield.
    Produced by Shanah Blevins.
    Executive Producer, Frank Evers.
    Directors of Photography, Amanda Micheli and David Morrison.
    Edited by Adam Parker
    An Evergreen Pictures Production.

    Client - GATORADE
    Campaign - BECOME
    Agency - Chiat/Day/TBWA

    In this episode of BECOME we meet Mayla, a full-time waitress who balances work and life so her daughter can play club-level soccer. Also working to finish her degree, she wants to show her kids they can make smarter decisions than she did. Mayla knows life is full of challenges, and she always steps up to help her daughter deal with setbacks.

    Lauren Greenfield photographed the print campaign and directed the motion campaign for Gatorade.

    # vimeo.com/28394552 Uploaded 354 Plays / / 0 Comments Watch in Couch Mode

  4. Directed by Lauren Greenfield.
    Produced by Shanah Blevins.
    Executive Producer, Frank Evers.
    Directors of Photography, Amanda Micheli and David Morrison.
    Edited by Adam Parker
    An Evergreen Pictures Production.

    Client - GATORADE
    Campaign - BECOME
    Agency - Chiat/Day/TBWA

    Lauren Greenfield photographed the print campaign and directed the motion campaign for Gatorade.

    In this episode of BECOME we meet Yolanda, a hard-working mom who puts her children’s interests first, no matter what. Despite serious health concerns, and a job working the graveyard shift, she still makes it to every practice and every game. She knows sports can help her kids avoid bad influences, and create opportunities for good ones.

    # vimeo.com/28384440 Uploaded 248 Plays / / 0 Comments Watch in Couch Mode

  5. Directed by Lauren Greenfield.
    Produced by Shanah Blevins.
    Executive Producer, Frank Evers.
    Directors of Photography, Amanda Micheli and David Morrison.
    Edited by Adam Parker
    An Evergreen Pictures Production.

    Client - GATORADE
    Campaign - BECOME
    Agency - Chiat/Day/TBWA

    In this episode of BECOME we meet Paula. A single mom with 4 kids, Paula manages to hold down multiple jobs and be there for her kids every step of the way. Whether it's her support in sports or in school work, she knows putting in time with her kids is her number one priority and she wouldn't have it any other way.

    Lauren Greenfield photographed the print campaign and directed the motion campaign for Gatorade.

    # vimeo.com/28277653 Uploaded 201 Plays / / 0 Comments Watch in Couch Mode

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