One of Austria’s biggest drug store chains called “dm” created a new online shop (meindm.at). To introduce the new shopping opportunities to their staff Strukt was commissioned by agency Young & Rubicam Vienna to create a fun stop-motion like animation.
The final result is a mixed-media animation sporting original hand-animated stop motion, green screen footage for the interacting hands as well as digitally arranged materials.
It was important for the client to incorporate popular products as real elements into the animation. Also, since the website will be naturally changing because of up to date content it was agreed on keeping the representation of the website playful, not 100% accurate to the original website. That opened up a lot of possibilities to play around with the elements. For example we created certain elements of the website as paper pieces that were stop motion animated to appear or disappear. The result is a fun 3-minute animation representing the spirit of a typical dm customer browsing the webshop, with all the necessary information packed into it.
Client: dm Drogeriemarkt Österreich
Agency: Young & Rubicam Vienna
Creative Direction: Gregor Hofbauer
Art Direction: Iris Wieder
Animation: Philipp Lehmann, Gregor Hofbauer
Stop Motion Assistant: Paul Schengber
Agency PM: Elena Schönberger
Agency AD: Florence Forbach
Agency Copywriter: Georg Beer
Strukt was commissioned to design and program an interactive folio for the „Space“ exhibition at the Technical Museum in Vienna (technischesmuseum.at/ausstellung/space). Baroque engravings showing historical representations of the Earth and the solar system were used as source materials. These engravings represented a mix of scientific facts known at the time, mythical creatures and an all-powerful God presiding over it all. The folio was part of an elaborate exhibition, which dedicated more than 600 m² to the subject of space in all its facets. Visitors of the exhibition can browse through the pages via a gesture-based interface and get information on the different engravings and their authors. Hotspots hovering on the left side of the page can be triggered to zoom in on a specific spot on the engraving. This way the visitor can experience the whole richness of details of the engravings. The description of the selected area and its historical and thematic significance are displayed on the right side of the folio. The digital folio is bilingual, easily upgradeable and content can quickly be changed.
Client: Technisches Museum Wien
Creative Director: Thomas Hitthaler
Art Director: Iris Wieder
VVVV Programmer: Thomas Hitthaler, Daniel Maaz
During the ITB Berlin, the world’s leading travel show, the Vienna Tourist Board wanted to present not only the 2015 theme of Vienna, but also a book that was published for this very reason. Since the trade show is buzzing the form of presentation needed to stand out.
Since the theme is about the 150th anniversary of Vienna’s famous “Ringstraße” (a ring shaped boulevard in the inner city) we decided to create a circular shaped touchscreen exhibit. It gave access to the entire book in digital form and a slideshow with impressions from the Ringstraße. The touchscreen was flanked by two iPads offering the book as an audio book with a custom HTML5 interface we created.
Client: Vienna Tourist Board
Agency: Jung von Matt/Donau
Creative Director: Gregor Hofbauer
Interface Designer: Iris Wieder
VVVV Programmer: Daniel Maaz
HTML5 Programmer: Stefan Kernjak
It always honors us to work with returning clients on new incarnations of annual events. The 2012 futurezone awards received a lot of positive feedback, especially for the design of the projections. So for the 2013 futurezone award we continued using the very graphic interpretation of a circuit board that is also defining the design of the award trophy itself. The show was realized using VVVV and consisted of dynamically generated animations that were flexible in timing and positioning. The location was new, so we adapted the stage set-up to be dominated by a large widescreen projection. To still reach out into the room we synchronized the ambient lighting to compliment the color effects in the presentation and to draw attention to the front when necessary.
Agency: Kurier in-house marketing / Büro Wien
Project Manager: Thomas Hitthaler
Art Director: Iris Wieder
VVVV Programming: Daniel Maaz
Strukt developed the "Black Box" a sculptural installation for the AX wine(e)motion exhibition, which offers an immersive multimedia experience for the visitors. The sculpture, which is reminiscent of the shape of wine boxes and reaches a height of 3 meters, is illuminated with video while accompanied by electronic sounds.
Client: Ax & Ax
Creative & Technical Direction: Thomas Hitthaler
Concept: Tanja Tomic, Iris Wieder, Martin Zeplichal, Ewald Neuhofer
Programmers: Robi Hammerle, Daniel Maaz, Thomas Hitthaler, Paul Schengber
Graphic Designers: Iris Wieder, Philipp Lehmann
Animation Artist: Sabine Ott
Sound Designer: Paul Schengber
Documentation: Wolfgang Maier
Hardware Support: Concept Solutions
Model Construction: INDAT