Second in the series, our video for Bloomberg Private Equity Professionals combines CG, live action and motion design, taking the viewer on one financially charged ride. Aggressive worked directly with Bloomberg's in-house creative team to concept and develop two spots which promote the powerful new tools available.
Production Co / VFX: Aggressive
Executive Producer: Dan Shaprio
Directors: Alex Topaller, Dan Shapiro
Storyboard Artist: Rolo Ledesma
Art Directors: Alex Mikhaylov, Alex Topaller, Dan Shapiro,
Designers: Andrei Robu, Alex Mikhaylov, Maxim Chelyadnikov
3d Animation Lead: Alexander Sokolov
2d Animators: Jordan Scott, Dan Shapiro
Render: Maxim Chelyadnikov
Compositors: Maxim Chelyadnikov, Dan Shapiro
Music / Sound Design : Wesley Slover
"Chicken or the Egg" is an offbeat romantic comedy about a pig who has an EGGdiction to eating eggs. But when he falls in love with the hottest chicken in town, he must choose what comes first... the Chicken or the Egg.
It’s not a secret we love robots here at BLR, so we wanted them to be the heroes in our latest promo clip. Luxury cars with powerful engines to drive through roads under severe speed restrictions, cable TV that allows us to pay to watch all kind of sports, all from our comfortable sofa, and of course, hyper expensive cell phones that do almost everything but making a decent phone call.
Yes, our happiness is based on things we don’t need and governed by entities we don’t control, so what? Sit down and turn on the tv!
The robots were taken from real Japanese robot model kits, and they now hold a privileged position in our freak museum. The bad guy spits real smoke out of its mouth! The environment is made of cardboard houses that were integrated with the help of camera tweaks. It all serves to the purpose of creating a dumb homogeneous atmosphere in which we’re defined by what we’ve got, that is, the same lame things.
Don’t take the message too seriously. This is a promo video we’ve done to laugh at ourselves. We all have an i-diot inside, and it’s so fun!
A tale by Big Lazy Robot VFX
Music and sound design by Full Basstards