1. This is a Directors cut. The only reason I decided to do a directors version was because I did not get the opportunity to show TVS what I could actually give them. As TV commercials usually have many other people deciding it's direction and fate.
    This was a great job to be apart of. The Ad agency and clients are wonderful to work with. The client especially wanted me to do the ad...and to do the best I can with what I was given. This was bare bones shooting at its best. When I usually do commercials of this nature I have many specialized tools to aid me... in this case.. I had a camera and lights... Basic gripping kit... but not much more. So I really had to dig deep.
    The Ad was partly shot in Bangkok, but due to the bikes not turning up on time, we all had to jump into a plane to India to finish off the bike section of the shoot. In total I only had about 20 hours to shoot all of this, in two different countries. I shot using the RED EPIC cameras with some of the oldest and ugliest lenses I've ever used. They were rubbish !... tight focus, focus out, soft edges, terrible things. I'm really surprised we got shots as good as we did. The RED EPIC camera saved our arse thats for sure.
    This commercial was 100% finished in my laptop in full 2k Cinema resolution just to prove a point that you can get great results from as little as a Laptop and a RED EPIC.
    The Indian TVC production company "100 Frames" did an amazing job in pulling together a very crazy production. Great work Prashant ! - Thanks McCanns and TVS.
    Ross Batten did the sound ! It really bought it to life.

    # vimeo.com/44937318 Uploaded 2,309 Plays / / 5 Comments Watch in Couch Mode

  2. Shot Queenstown New Zealand, Sydney & Brisbane Australia over a 7 day period.
    Was a very fast and busy shoot but a lot of fun.

    # vimeo.com/80669285 Uploaded 3,478 Plays / / 7 Comments Watch in Couch Mode

  3. Bit of fun for the weekend, And old friend asked me to shoot a music video clip for his boys... We ended up having 14 hours to shoot I don't know how many shots?. Hundreds !
    I gave the RED DRAGON camera a real work out in some very hot conditions. It didn't miss a beat. We didn't use a single bit of fill light or bounce, and didn't really need to as the DRAGON sensor has so much latitude now. I could shoot backlit without any silhouetting or loss of high light information, or have any contrast issues at all. There is so much information in the grading suite to play with...you now have so much creative freedom to explore many different looks. ! Its amazing to be able to shoot and collect what your actually see with your own eyes.
    Another reason for shooting this clip was to see if I can still have a 100% laptop workflow using the heavier 6k DRAGON fils via FCPX. Simple answer... yes you can. Transcoding is still slow but luckily not that slow now as CPU rendering has speed things up. I transcoded everything over night while I slept. It was all ready and waiting the next morning.

    Regardless of the tech talk. The Band JTR / John, Tom and Robyn are a really nice bunch of boys. I wish them all the best with their music career.

    # vimeo.com/85924267 Uploaded 3,638 Plays / / 10 Comments Watch in Couch Mode

  4. When I first rode the MT09 i could not believe how easy it was to ride, So versatile !.So much power, but so easy to ride smoothly. Would make a great work bike, stunt bike, race bike, cruise bike... actually great for almost anything !. So impressed I was with its versatile, adaptable ways I decide to build the films idea around those points.
    I wanted to show the bike actually doing what impressed me so much when I first rode it.

    We shot this film using the RED EPIC. ( my weapon of choice for so many reasons as well ) Its another versatile & adaptable bit if kit. lenses used where all canon ranging from 14mm to 600mm. Reason for using CANON Glass over my ZIESS PL mounted glass is that I get bigger range of lens choices as well as its faster to use Canon glass that PL.

    # vimeo.com/86507926 Uploaded 40.3K Plays / / 7 Comments Watch in Couch Mode

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Director Bio

Originating from a very successful career as an advertising photographer, Mark Toia was coerced into directing TVCs by his clients. Their desires were to bring his exceptional photographic eye to the small screen, and he has now become one of the most sort after directors in the advertising world.

Being pursued by advertising agencies and production companies globally; He has a lengthy list of repeat business


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Director Bio

Originating from a very successful career as an advertising photographer, Mark Toia was coerced into directing TVCs by his clients. Their desires were to bring his exceptional photographic eye to the small screen, and he has now become one of the most sort after directors in the advertising world.

Being pursued by advertising agencies and production companies globally; He has a lengthy list of repeat business with the world's largest companies that most could only dream of.

With countless industry awards & accolades to his credit, Toia is without a doubt, a director sitting firmly on the "A" list. His ability to deliver a stunningly artistic story full of drama through to shooting a fast and furious action piece, is only a glimpse into what he can deliver.

Where Mark succeeds most is with his clear understanding of visual communication. He knows what visually sells products and this is why clients keep coming back to him again and again.

Toia's prowess and success is due to his ability to reinvent himself over and over again. He's always looking for new inspiration, constantly finding new technologies to aid his work and learning new crafts to help create images that have compelling screen presence, not to mention more on-screen value.

Toia is becoming a quintessential trendsetter that creatives around the world want to be a part of.

His passion is still to capture an image that compels and speaks without words. His legendary cinematography skills, vast post-production experience, joined with his ever evolving mind and machine like work ethics make him the perfect choice for any job. This combination puts him squarely at the forefront of today's television production industry.

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