1. How far are you willing to go to get something you want? Abe Burmeister's search for the perfect pair of pants led him to start a new breed of clothing company, despite having no experience in the fashion world. In our final Drafting It interview, we sat down with the Outlier co-founder to talk about everything from his thoughts on the perfect work environment and what makes New York different, to what it's like diving headfirst into the clothing world after a career in graphic design.

    Check out what he had to say in the video above, and learn more about his favorite spots in the greater NYC area on our site here: wp.me/p2dLQD-hmY

    # vimeo.com/49646869 Uploaded 3,515 Plays / / 3 Comments Watch in Couch Mode
  2. It’s easy for Mike Perrington to get out of bed every morning. He starts his day by grabbing a coffee, hopping on a longboard and riding to the business he runs with his friends. In episode 11 of the Moosehead Journey, we meet up with Mike and his team at Landyachtz Skateboards, a Vancouver-based company that makes some of the best longboards in the world.

    View the rest of the series at vimeo.com/mooseheadlager/

    # vimeo.com/47542570 Uploaded 163 Plays / / 0 Comments Watch in Couch Mode
  3. Ian Buck, founder of Notch Video, stopped by the AOL Conversation Studio at Dx3. Buck discussed the current state of how brands are conventionally sourcing their online video production and suggests that the future of this market is in the "online market place model", where brands are matched with "niche" content producers that fit their production needs.

    # vimeo.com/68631533 Uploaded 31 Plays / / 0 Comments Watch in Couch Mode

Branded Content Rules!

Notch Video

As video production becomes more nimble, companies are able to delve deeper into branded content. These videos provide value - information, entertainment, etc. - to the viewer while reflecting the brand that is financing it.

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