Inspired by our love of robots, double g studios won a competitive pitch to direct and animate 20 energetic idents for Channel 4's T4. The personality of each robot was enhanced through costume design, choreography and their relationship with the new 3d logos. Here's a mash up from the 20. ps this just won a BDA Europe Gold.
Furry monsters cuddling, welcoming the viewer to a brand new series of MTV idents from 1 July 2011 – motion design studio Sehsucht of Berlin/Germany has created and animated „Close & Caring“, one of six new MTV idents (duration: 20 sec.). „Close & Caring“ conveys a look and feel that equals the warmth and feeling of a hug, as simple as holding hands or sinking under your duvet. Sehsucht created the cute little beasts, developed the story concept, built the vignettes, covered the overall production and post-production (editing, retouching, color-correction, special effects), and created the print templates.
C r e d i t s :
Production Company: SEHSUCHT BERLIN GmbH & Co KG, Berlin/Germany
Director: Mate Steinforth
Design: Mate Steinforth , Helge Kiehl
3D: Philipp Broemme, Hannes Weikert
Animation: Matthias Knappe
Additional Animation: Vitaly Grossmann, Philipp Broemme
Matte Painting: Julius Brockelmann
Compositing: Helge Kiehl
Producer: Julia Rudloff, Christian Gemeiner
Sound Design:Music composed by Alan Boorman wevie.tv/
Client:MTV World Design Studio, Milan/Italy
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Art Director: Carlos Carrasco
Inhouse Producer: Cristina Mazzocca
We were delighted to win a competitive pitch to conceive and design the new content for Bank of America’s enormous new digital billboard in Times Square, New York.
We ultimately developed and produced a modular series of abstract and eye-catching bumpers built around the focal-point of the BOA logo that would help the brand stand out amongst the crowd of adjacent screens.
Then Merrill Lynch asked if we could create a couple of bumpers for them too.
Branding Agency | Les Télécréateurs
Directed by Alphabetical Order®
Executive Production | Les Télécréateurs
Production company | Aspekt
We have conducted the rebrand of french public service channel France 5, self defined as the channel of ‘Knowledge and Experience’. In addition to a new graphic system which we will soon present, we also worked on a concept for a series of 25 idents that would epitomise ‘knowledge’ as well as act as a clear link to the channel’s multidisciplinary identity.
It is simple, strong, challenging, epic, multidisciplinary, everyday, mesmerizing and beautiful all in one package. It is also very easily recognizable and sustains repeated watching very well.
The concept is as simple as it is strong; a multitude of things that move in the same direction, one following the other, like a chain reaction between completely different worlds. Its underlying meaning is stated loud and clear: knowledge derives from making new links.
The idents become a voyage in which the viewer experiences the ever changing world. Each shot is just long enough for you to grasp what you’re watching, but not too long that it bores you. It also instills in you the feeling of wanting more. Everything travels from left to right but sometimes a thing can reach the apex of its trajectory and start moving in the opposite direction.
And in the words of Alphabetical Order®, the talented directing duo to whom we owe this innovative project “this is of course about moving forward, striving, exploring, fighting, longing, pushing the limits and developing. It symbolizes what makes humanity prosper, what fascinates us in life”.