Created to put more life into your pet.
It could only be fresher if you made it from scratch.
It's no surprise that dogs love the freshness of NOW FRESH dry dog food. It's so fresh, it's like eating off the kitchen counter (down, girl). We pack NOW FRESH full of nutritious ingredients like 100% market-fresh turkey, salmon and duck. 100% fresh Omega 3 and 6 oils from coconuts and canola. Wholesome berries, fruits and veggies such as peas, spinach, cranberries, pumpkin, blackberries, alfalfa sprouts, kelp, lentils and carrots. Yum! Zero grains, zero rendered meats, zero by-product meals, or artificial preservatives.
Winner of the James E. Burke Award for Best Professional Marketing Campaign in North America.
This case study helped LifeScan Canada demonstrate the success of "Project Shake", a marketing campaign promoting the importance of accurate blood glucose monitors.
Client: LifeScan Canada Ltd.
Design Firm: Subplot Design Inc.
Creative Directors: Matthew Clark & Roy White
Art Direction: Roy White
Motion Graphics and Editing: Michael Dibblee
© 2010 LifeScan Canada Ltd.
The WonderWall is an interactive, live, generative photo mosaic that engaged SuperZoo 2012 tradeshow attendees and received over a hundred photo contributions on site as well as from Petcurean's loyal Facebook community.
The WonderWall components included:
+ Teaser postcards for retailers & distributors in advance of the show
+ Large format ads in the SuperZoo Daily Show Guide
+ Full page ads in Pet Product News
+ Handouts on site with additional scratch & win discounts
+ Attendees (and Facebook fans) emailed photos
+ Within minutes, image featured featured on screens on the WonderWall
+ Attendees encouraged to write about their pets on booth surface itself
+ Included a meeting area with a 60" LCD playing brand films
+ Full 16 ft product shelf simulated actual in-store product planogram
Above and beyond the buzz and talk at the show, the sales group reached their 3-day aggressive sales targets within the first day, and wound up exceeding sales targets overall. Combine this with a successful and well-attended wine & cheese reception and a high-level of consumer engagement, this truly was an event to remember.
Booth Design, Collateral & Creative Direction:
Subplot Design Inc.