When a show on Canal + France made fun of Spanish sportsmen, we decided to strike back with a very social action.
This year, we put some Christmas cheer in the air with our latest creation - the Twitter-powered Snow Machine. Tweeting #snow to @thesnowmachine triggered a 10 second flurry of snow in Covent Garden Market.
Reggie’s Rock Club and ANIMAL put on a live show that incorporated social networking using Twitter as their platform. They created a specific hashtag “#AnimalParty” for the audience to use during the performances so they could qualify to win prices from the sponsor of the show. By using social media ANIMAL was able to gain new followers as well as promote their show as it occurred. ANIMALS are a 7-member band that infuses metal and hip-hop creating their own sound “Rage Rap” also known as “Ghetto Metal”.
Jo Wallace recently developed a completely new, multi channel activation platform for NIVEA, named 'Care to Dare?'.
#daretokiss is the first campaign within that platform - specifically developed for New Year's Eve - with NIVEA daring people to kiss. (This entire New Year's Eve campaign was developed and produced in just 17 days).
Through facebook NIVEA dared couples to kiss on a big screen in Trafalgar Square on New Year's Eve.
Jo Wallace directed these 6 films which featured 48 couples kissing.
These films then inspired the gathered crowds to get kissing too, with a call to action to join our attempt to set a New Year's Record for the longest twitter kiss chain, using the hashtag #daretokiss.
At the same time 40,000 samples of NIVEA Lip Butter were given away by brand ambassadors.
#daretokiss trended for 24 hours across New Year's Eve, during which time it was served on twitter 24.4 million times.
Popular bloggers also commented on the dare to kiss from NIVEA.
Radio ads on Capital FM also called for people to dare to kiss.
Finally, print ads featuring couples kissing were placed in Metro and The Evening Standard on the 2nd January.