1. To view a more detailed case study of this project go to
    dunningpenneyjones.com/serieclub-broadcast-design-branding.html

    To see more of our work, please visit us at dunningpenneyjones.com

    SérieClub is a French satellite subscription channel. It is the only channel in France that is totally dedicated to fictional series. Our work included a new logo, promo package and the design & production of 10 idents that reflect the various genres of content including drama, crime and thriller, and sci-fi. The idents show brief glimpses of stories and characters.

    # vimeo.com/3334971 Uploaded 978 Plays / / 0 Comments Watch in Couch Mode
  2. Working with a group of young people exploring identity. Video training project with DFG. Film Trainer Cassius Rayner

    # vimeo.com/34782292 Uploaded 75 Plays / / 0 Comments Watch in Couch Mode
  3. Director of Photography

    davidleedop.com

    # vimeo.com/4292452 Uploaded 4,148 Plays / / 12 Comments Watch in Couch Mode
  4. Variety of Idents shot for MBC DRAMA Channel. Shot with Weisscam, 1500 fps. Concept/Design: Alexander Grinke. Director: Alexander Grinke. DoP: René Richter. Set Design: Katja Severin. Special Effects: Wolfrik Fischer. Colour Grading: Peter Deinas. Music Composition: Frank Brunier. Editor: Peter Stoppel. © MBC GROUP 2011

    # vimeo.com/28261123 Uploaded 2,531 Plays / / 1 Comment Watch in Couch Mode
  5. 6 x title sequences (bespoke per episode)
    6 x Break Bumpers

    Rushes have just completed the opening titles for "Identity" a major new drama on ITV. Starring Aiden Gillen from The Wire and Keeley Hawes from Ashes to Ashes as well as a host of other well known cast members, this new venture for ITV looks set to be a big hit. Producer Warwick Hewitt says ‘Matt ((Curtis) of AP Design) approached us to provided the titles for this production. We jumped at the chance; Matt always brings us good work and is an excellent client to work with so we sat down and worked a few things out before developing the idea with our mgfxstudio department.”

    The boards were very clean and graphical; a stylised city scape transitioning into a more grungy segment containing the title cards which brought in elements like DNA and ID cards to tie in with the focus of the programme. As the idea developed though the entire sequence became more and more grungy, with more and more layers being added to give a much edgier feel. Lead Animator Matt Lawrence says “As we developed the titles they grew in scale and depth. The initial renders looked too clinical so we added more layers and shash to take it to a seedier level, more in keeping with the concept of the programme of stolen identities and broken lives.”

    Initially the whole of the opening city sequence was a 3D build but the first two shots were later substituted for live action plates to give a more textured real feel to the titles. The remaining City shot that transitions from Cinema 4D to After Effects was textured with over 80 different windows of footage to represent the “Big Brother” society we live in today. The transition from 3D into the rest of the sequence was achieved by morphing the ‘Hero’ buildings windows into the squares of a gene map image. Using scans of forged passports, personal letters and various sourced footage the rest of the sequence was constructed. Lots of layers, fast cuts and a few bespoke animations provided the backdrop for the title cards which wiped off as if being erased from existence. “It was a lot of work, but as ever we pulled through and ended up with a great looking sequence for the programme that really ties into its theme. It made a nice change for me as well as I usually side on the cleaner more stripped back graphics and this was a lot more deconstructed and complex, a bit like my After Effects build ended up!

    # vimeo.com/14450960 Uploaded 3,450 Plays / / 0 Comments Watch in Couch Mode

Drama Idents

Mohamed Ashour

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