In our second video, I was inspired by Tellason's straightforward mantra of just doing things the right way. I initially wanted to tell their story through personal narration, however after speaking with them over coffee, I was inspired by the broad implications of their business practices. Not only do they represent San Francisco from a product and quality standpoint, but they represent an ethos of doing something right in the spirit of honesty in quality and passion.
I involved Tenue de Nîmes & Son of a Stag to add a narrative of experience built from years of interaction with multiple brands of denim. Like every individual denim brand, these stores have their own perspective. A perspective which helped to also tell the story of manufacturing denim in the USA.
Music - "Way Out In Abilene" - Lightnin' Hopkins
We spent a day with the guys at Norman Porter in Fishtown, Philadelphia to learn more about their process, inspiration, and how they fit in with the neighborhood.
Music: Comin' Back 'Round by John David Mahaffey
A walkthrough of the customization process.
The founder, Chris Sutton, talks about his inspiration, process and mission behind Noble Denim. From the focus on acquiring only American materials, fascination with detail and dedication to doing things right, we learn how the company started and a little about their core values.
Everything high end denim.
Browse This Channel
NAKED & FAMOUS DENIM: THE WORLD'S MOST INNOVATIVE JEANS is a short documentary about a Montreal based denim brand called Naked & Famous Denim who are challenging the status quo of jean production through a vast catalogue of never before created denim fabrics and styles.
This is a video I was stoked to get to shoot. Great company, great products, and a great guy. It would be perfect on your channel. vimeo.com/58282943