The Imaginary Foundation says "To Understand Is To Perceive Patterns"...
Albert-László Barabási, think about NETWORKS:
“Networks are everywhere. The brain is a network of nerve cells connected by axons, and cells themselves are networks of molecules connected by biochemical reactions. Societies, too, are networks of people linked by friendships, familial relationships and professional ties. On a larger scale, food webs and ecosystems can be represented as networks of species.
'For decades, we assumed that the components of such complex systems as the cell, the society, or the Internet are randomly wired together.
Steven Johnson, author of Where Good Ideas Come From, writes about recurring patterns and networks:
“Coral reefs are sometimes called “the cities of the sea”, and we need to take the metaphor seriously: the reef ecosystem is so innovative because it shares some defining characteristics with actual cities. These patterns of innovation and creativity are fractal: they reappear in recognizable form as you zoom in and out, from molecule to neuron to pixel to sidewalk. Whether you’re looking at original innovations of carbon-based life, or the explosion of news tools on the web, the same shapes keep turning up... when life gets creative, it has a tendency to gravitate toward certain recurring patterns, whether those patterns are self-organizing, or whether they are deliberately crafted by human agents”
“Put simply: cities are like ant colonies are like software is like slime molds are like evolution is like disease is like sewage systems are like poetry is like the neural pathways in our brain. Everything is connected.
"...Johnson uses ‘The Long Zoom’ to define the way he looks at the world—if you concentrate on any one level, there are patterns that you miss. When you step back and simultaneously consider, say, the sentience of a slime mold, the cultural life of downtown Manhattan and the behavior of artificially intelligent computer code, new patterns emerge.”
Geoffrey West, from The Santa Fe Institute,
"...Network systems can sustain life at all scales, whether intracellularly or within you and me or in ecosystems or within a city.... If you have a million citizens in a city or if you have 1014 cells in your body, they have to be networked together in some optimal way for that system to function, to adapt, to grow, to mitigate, and to be long term resilient."
Author Paul Stammetts writes about The Mycelial Archetype: He compares the mushroom mycelium with the overlapping information-sharing systems that comprise the Internet, with the networked neurons in the brain, and with a computer model of dark matter in the universe.
"Adrian Bejan takes the recurring patterns in nature—trees, tributaries, air passages, neural networks, and lightning bolts—and reveals how a single principle of physics, the Constructal Law, accounts for the evolution of these and all other designs in our world.
Everything—from biological life to inanimate systems—generates shape and structure and evolves in a sequence of ever-improving designs in order to facilitate flow. River basins, cardiovascular systems, and bolts of lightning are very efficient flow systems to move a current—of water, blood, or electricity.
**and some original animations from Tiffany Shlain's film CONNECTED: An Autoblogography about Love, Death & Technology // music is Clint Mansell's "We're going home" from Moon Soundtrack. Buy it on iTunes!
This is my latest ad - for Johnnie Walker Blue Label in China.
It stars Bruce Lee.
You should watch it first then come back and read the rest.
Seriously, watch it first.
The making of the ad:
My good friend BBH Creative Executive Johnny Tan and I first talked about doing this concept a year ago. We shot it in Hong Kong, and then we worked with vfx company The Mill in London to create a completely CGI Bruce Lee over nine months. EVERY shot of his head and every detail in there is completely cgi. We got Shannon Lee, Bruce Lee's daughter, to come aboard and we really picked her brain to make sure that everything was accurate from look to soul. We wanted to be as respectful to the man and legend as we could.
A big thank you to Johnny, Shannon, Mill, and everyone who tirelessly worked on this.
Client: Johnnie Walker Blue Label
Director: Joseph Kahn
Cinematographer: Christopher Probst
Agency: BBH, Johnny Tan Creative Director
Agency Producer: BBH, Krystie Koh
Line Producer: Merrilyn Lim, Gravity Films
Executive Producer HSI Productions: Kim Dellara
Music: Brain & Melissa
VFX: The Mill, London
ADDITIONAL STATEMENT 7/10/13:
This spot isn't about drinking, nor does Bruce Lee ever pitch, hold, talk about it. It's a short inspirational film sponsored by Johnnie Walker. Those making comparisons of "water" to "alcohol" are literalists & wrong. Last thing alcohol wants to be is water. It's a metaphor for life. It's his metaphor in his actual words. I spent a year living and breathing this man, thinking about him every day. For me, it's not an ad. It's an exploration & celebration of him. This is a sculpture in a different medium, paid for by a different church. I stand behind it.