Double-King

Title: Ink
Length: 60 Sec
Client: CCTV - Central China Television
Agency: MMIA
Creative Director: Zhou Jiahong
Art Director: Wu Hao
Copywriters: Zhou Jiahong, Sophia Xu
Storyboard: Wu Hao, Liang Yuanchun
Production Company: Troublemakers.tv & weareflink.com
Director: Niko Tziopanos
Producer - Troublemakers.tv: James Hagger
Producer - weareflink: Andreas Lampe
CG & Compositing Artist: Alexander Heyer
Compositing Artist: Martin Hess
CG Artist: Philipp Von Preuschen
CG Artist: Timo Schaedel
Ink & Footage: Thore Bornemann
Ink & Making Of: Felix Martens
Production Coordinator: Catharina Foelling
Production Assistant: Aurelie Da Silva
Music & Sound Design: Supreme Music, Florian Lakenmacher
MoCap: MoCap Lab, Remi Brun, Frank Vayssettes, Thomas Oger
Taiji Performer: Alexandre Thorlet
Joker : Willi Wutz

Rationale: Two words jumped out from the brief to launch the new Nike LunarTrainer+ – unbelievable cushioning. We thought what better way to convey this than dramatize the extreme cushioning effect runners feel when they land with the Nike LunarTrainer+. Through a variety of surfaces, we demonstrate visually how the Lunarlite foam technology turns road into foam, giving runners a super soft landing.

Rationale: Two words jumped out from the brief to launch the new Nike LunarTrainer+ – unbelievable cushioning. We thought what better way to convey this than dramatize the extreme cushioning effect runners feel when they land with the Nike LunarTrainer+. Through a variety of surfaces, we demonstrate visually how the Lunarlite foam technology turns road into foam, giving runners a super soft landing.

So here is my first attempt at filming with a production Canon Eos7D just one hour after receiving it from my local camera store. Starting at 10pm I spent about 2 hours in total filming this an the Nanluoguxiang Hutong in Beijing which is popular with locals and tourists alike. Due to the lack of light its shot mostly at around 1600 to 6400 ISO.

Lenses were the Canon 50mm f1.2L, 35mm f1.4L and the 70-200mm f4L IS. I attached my Zacuto Z-finder straight to the camera, then added a prototype of the new Genus d-slr bars supporting their wide angle mattebox to prevent any excess lens flare. I shot mostly handheld using a small Redrockmicro shoulder rig at times as well as on my fantastic Miller DS-20 tripod. Audio was from a Zoom H4n feeding the camera audio directly using a custom cable from Pinknoise systems (living with AGC to speed time in the edit).

For more detail go to dslrnewsshooter.com

Quick is Deadly.
A minute long trailer showcasing some of Nike’s quickest athletes.

The video premiered in retail stores supporting the Nike Zoom campaign. Buck brought the motion design to life.

view more details at josephcartman.com