1. Superfad’s new in-store campaign for Sony is a startlingly beautiful and surreal homage to Sony’s global brand message of “make.believe” and a tribute to the pleasure of “Eye Candy”. Unfolding in three parts, “Birth of Color,” “Explosion of Color,” and “Release of Color,” the project was directed and produced by Superfad and will be seen in stores and trade shows throughout the world.

    The concept was inspired by the idea that from one’s imagination anything is possible. Drawing from the theatrical world of fashion photography, Superfad chose moments of visual drama and magic, with spherical objects representing the dot in “make.believe” as a connecting through-line.

    Superfad Director/Executive Creative Director Will Hyde captured a live action, slow motion narrative with imagery that would showcase the picture value of Sony BRAVIA high definition televisions including color fidelity and detail. The project’s effects and animation, completed in just under three weeks, was creative directed by Carlos Stevens.

    The project keenly represents Superfad’s methodology; one that eschews a singular signature style in favor of applying project-specific creative approaches to reveal the unexpected. With Sony’s “Eye Candy,” the blending of live action and animation comes together in a seamless marriage of visual intensity and wonder.

    Client: Sony Electronics
    Video Program Manager: Lisa Gonzalez

    Agency: chickINchair Productions
    Executive Producer: Kim Tierney

    Live Action Production Company: Superfad
    Director: Will Hyde
    Director of Photography: Martin Ahlgren
    Production Designer: Jason Puccinelli
    Wardrobe Design/Stylist: Heidi Meek
    Make Up: Bryin Smoot
    Line Producer: Scott Ludden

    Design & Animation: Superfad
    Executive Creative Director: Will Hyde
    Creative Diretor: Carlos Stevens
    CGI/VFX Director: Dade Orgeron
    3D Artists: Tom Oakerson, Phiphat Pinyosophon, Andrew Butterworth, Yas Koyama,
    Alex O'Donnell, Dimitri Luedemann, Billy Maloney
    Compositors: Tom Oakerson, Paulo Dias, Loren Judah, Dorian West, Sohee Sohn,
    John Stanch, Soyoun Lee, Dimitri Luedemann, David Holm
    Editors: Ryan Haug
    Flame Artist: Andy Davis
    Head of Production: Chris Volckmann
    Executive Producer: Rob Sanborn
    Music: Matt Hutchinson

    # vimeo.com/10101601 Uploaded 176K Plays / / 31 Comments Watch in Couch Mode
  2. song: "babe" - evenings

    There is something beautiful about the baking process. The way flour feels in your hands or the sound of eggs cracking on the edge of a bowl. Baking is a gathering of interesting materials, a mixed medium art piece of sorts, that ends in a cake instead of a canvas.

    Thank you for your compliments. We have not been able to respond to comments for some reason (still trying to figure it out....) but here is some general info.

    We shot this with a Canon 5D and 7D with EF 50mm f1.4 USM and EF 24-105mm f4L IS. We edited in Final Cut Pro and colored in Color and FCP. We wrote out the titles and edited them in Photoshop.

    And yes, the beet cake is delicious!

    # vimeo.com/24243147 Uploaded 1.1M Plays / / 236 Comments Watch in Couch Mode
  3. Every frame in this video is a photograph taken by astronauts aboard the International Space Station (ISS).
    I created this timelapse on a long weekend after discovering the image library online. I used Photoshop and Sony Vegas to edit and compile the footage.
    The music is a track from one of my favorite sci-fi movies, Sunshine. I thought the music and imagery would fit well together.

    *** Thank you all for likes,comments, shares and support this video has received. I'm truly glad so many have enjoyed it.***

    You can view my other work and see my other projects here:
    facebook.com/kn8photo
    knatephoto.com

    Music by John Murphy - Sunshine (Adagio In D Minor)
    Performed by the City Of Prague Philharmonic
    amazon.com/dp/B003YYX1YG/?tag=you09f-20

    Image Courtesy of the Image Science & Analysis Laboratory,
    NASA Johnson Space Center, The Gateway to Astronaut Photography of Earth
    eol.jsc.nasa.gov

    # vimeo.com/45878034 Uploaded 4.3M Plays / / 523 Comments Watch in Couch Mode
  4. Credits
    Director: Roy Raz
    DoP: Roman Linetsky
    Set Designer & Visual Consept: Samuel David Ben Shalom
    Editor: Ornit Levy
    CG & VFX: Gravity
    Creative Director and VFX supervisor: Asaf Yeger , Gravity
    Head of Art & Design: Israel Breslev, Gravity
    Head of 3D & Online: Yoav Savaryego,Gravity
    2D Animation: Yosi Lagzeal
    Production: "We Do Production"
    Producer: Hamutal Peles
    Executive Producer: Yuli Urbakh
    Hair & Make Up: Eran Pal
    Styling: Gustavo Matias Franco
    Choreographer: Tamir Eting
    Husband: Angel Bonanni (for ADD Content Agency)
    Voiceover intro: Eric Szmanda

    # vimeo.com/57306986 Uploaded 170K Plays / / 85 Comments Watch in Couch Mode
  5. This video is a collaboration between Sheldon Neill and Colin Delehanty. All timelapses were shot on the Canon 5D Mark II with a variety of Canon L and Zeiss CP.2 Lenses.

    Project Yosemite Website: projectyose.com
    Facebook Page: facebook.com/projectyose
    Twitter: twitter.com/projectyose
    Contact info: info@projectyose.com

    Thanks to Dynamic Perception for their motion controlled dolly and continued support! Purchase gear used in this video here: dynamicperception.com/#oid=1004_1

    Dynamic Perception Website: dynamicperception.com

    Track: Outro
    Album: Hurry Up, We're Dreaming
    Artist: M83
    Site: ilovem83.com
    Publishing: emimusicpub.com
    Licensing: bankrobbermusic.com

    This whole project has been an amazing experience. The two of us became friends through Vimeo and explored a shared interest in timelapsing Yosemite National Park over an extended period of time. We'd like to expand this idea to other locations and would appreciate any suggestions for a future project.

    Project Yosemite was featured as a main story on Yosemite National Park's Spring Newsletter.: yosemitepark.com/timelapse-sprnews-2012.aspx

    To view this in 2K, visit: youtu.be/OwFbjJasW3E
    Be sure to change the quality settings to 'Original'.

    Twitter:
    twitter.com/#!/SheldonNeill
    twitter.com/#!/delehanty

    Facebook:
    facebook.com/sheldon.neill
    facebook.com/delehanty

    Behind The Scenes: vimeo.com/35223326
    By Dalton Runberg

    Our hearts go out to the families of Markus Praxmarer who lost his life while climbing Half Dome on September 19th, 2011 and Ranger Ryan Hiller, who was crushed by a tree January 22nd 2012. They will be missed. (A photo of Ranger Ryan Hiller can be found to the right, above the statistics counter)

    # vimeo.com/35396305 Uploaded 4.4M Plays / / 1,541 Comments Watch in Couch Mode

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