After widespread floods devastated vast areas of Pakistan in 2010, Internews Europe, with European Union funding, mobilised local journalists and others to keep vital lines of communication open. The project, known by its local name, Tameer-e-Nau, aimed to improve accountability and assistance in the post-2010 floods recovery period by helping communicate the voice of the flood-affected people to the government through media capacity building and community mobilisation.
Airside were commissioned by Infoasaid to design and produce an information film to include script writing, design and storyboarding, animation and music/sound design.
Infoasaid is a collaborative project of two CDAC Network (Communicating with Disaster Affected Communities) members - Internews and the BBC World Service Trust partnering in a DfID funded consortium. Their central objective is to enhance the quality of humanitarian assistance by improving two way communications between aid agencies and disaster affected populations.
The objective of the animation is to make viewers aware of the need for aid agencies to establish two-way communication with crisis-affected communities as well as to legitimize communications as a valid form of aid in itself. The target audience for the film are staff of aid agencies and donor organisations as well as government decision makers.