1. For the launch of the Nike Free Run+ 2 City Pack series, YesYesNo was invited to develop software that would allow runners to create dynamic paintings with their feet using their Nike+ GPS run data. During the two day workshop at Nike headquarters, we invited the participants to record their runs and then using our custom software we imported the metrics from their run, to create visuals based on the speed, consistency and unique style of each person's run.

    Using the software the participants were able to play with the mapping and adjust the composition of their run which was then outputted as a high resolution print for them to take home. We also worked with the Innovation Lab at Nike to laser etch the runner's name, the distance they ran and their run path onto a custom fabricated shoe box, which contained a pair of the 'City Pack' shoes from their city of origin.

    The second part was a retail installation which visualized a year's worth
    of runs from the Nike+ website. We made custom software that played back
    runs throughout three cities: New York, London and Tokyo. The runs showed
    tens of thousands of peoples runs animating the city and bringing it to
    life. You can see individual runs, as well as the collective energy of
    all the urban runners.

    Credits:
    Produced in collaboration with DualForces.

    YesYesNo Team: Zach Lieberman, Emily Gobeille and Theo Watson.

    Software was made with openFrameworks v007b and uses Moka's ofxTileSaver addon.

    Project Page:
    yesyesno.com/nike-city-runs

    # vimeo.com/26399542 Uploaded 51.5K Plays / / 6 Comments Watch in Couch Mode

  2. A project I worked on at California Academy of Sciences with Snibbe Interactive.

    # vimeo.com/45224957 Uploaded 33 Plays / / 0 Comments Watch in Couch Mode

  3. Interactive Kinetic Mapping - Technology Preview

    # vimeo.com/54309364 Uploaded 16.9K Plays / / 12 Comments Watch in Couch Mode

  4. Boffswana has teamed up with Mediacom to create Area 52 – a live immersive brand experience for Alienware.

    Alienware is the high end computer hardware product that allows gamers to be transported into their favorite games like no other product.

    The brief for the Alienware : Area 52 project was to create an experience for a live audience that would transport them into a game like environment.

    Boffswana
    Stephen Van Elst – Director & Lead Animator
    Robert Stock – Executive Producer
    Alex McNeilly – Producer
    Simon Bronson – Animator
    Jonathan Poynter - Animator
    Thomas Pullar - Animator
    Drewe Clarke - Animator
    Damian Dunne - Animator
    Stuart Gosling – Director of Photography
    Elahn Zetlin – Editor

    Sound and Music Design
    Josh Abrahams – Samplify
    Davide Carbone – Samplify
    Holli Dee – Producer

    MediaCom
    Gemma Newland – Creative Director
    Alistair Ferrier – Head of Production
    Alexa Hohenberg – Social Media Director
    Geoff Clarke – Group Account Director
    Dean Challis – Account Manager

    Partners
    Pyrotechnics – Allan Spiegal :: ShowFX
    Presentation – Rob Rolfe :: Staging Connections
    Stunt Performance – Brett Anderson :: Australian Stunt Management

    # vimeo.com/29033819 Uploaded 376 Plays / / 0 Comments Watch in Couch Mode

  5. # vimeo.com/59521614 Uploaded 1,770 Plays / / 0 Comments Watch in Couch Mode

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Lumina Motion Plus

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