Need accurate, up-to-date health content? Well, attendees learned that Content Syndication was for them!
They learned how to insert CDC, FDA, and NIH web content directly into the look and feel of their websites…FOR FREE! Syndicated content automatically updates on your site when the source is updated, allowing you to focus on other things. You don’t have to be a techie to get started. Before you know it, you will have up-to-the-minute content from these federal web sites in the look and feel of YOUR website but without the doing having to do the research or editing.
If you have more responsibility than you have the staff or time to manage, then you owe it to yourself to learn how to use these Content Syndication tools.
One need not cross the U.S. border to find Nations living in poverty, struggling with high rates of disease, and facing enormous challenges in responding to emergencies. American Indians and Alaska Natives often live in geographically isolated areas and suffer disproportionately high rates of diabetes, tuberculosis, unintentional injuries, some cancers, and suicide. Five presenters, all of them new NPHIC tribal members, focused on steps they and/or others are taking to address these challenges. Rhonda LeValdo and Stacy Braiuca discussed a growing group of Native peoples who are sharing stories about their journeys to wellness. She and others have launched the Wellbound Storytellers blog as the community outreach branch of a planned Native health media alliance. Michael Bradley, Dave Nez and Michael Allison discussed the challenges they face preparing for and responding to emergencies in Alaska for natives there and on the Navajo Nation in the southwest U.S.
Wouldn’t it be nice if we used our communication skills to meet every important public health challenge? The reality is that time and resource limitations force us to set priorities, and tackle the issues that pose the biggest health threat to the residents of our cities, counties, states and nation. This panel presentation featured a thoughtful discussion among nationally-recognized public health communication experts—members of NPHIC’s Thought Leaders Advisory Council. They addressed these questions: Should our public health communication priorities be based on broad concepts such as health promotion? Crisis and Emergency Risk Communication? Lessons learned from health communications research? Social media applications? Minority Health? Or should we focus on specific disease conditions and lifestyle choices, and the toll they can take on health and wellness? It was a timely and spirited discussion of health communication priorities for the near and long term and what they could mean to you.
During NPHIC’s post H1N1 after action dialogue, members spoke of the difficulties their agencies encountered when trying to communicate with vulnerable populations. Outreach to migrant farmworker and homeless populations were among those difficult-to-reach groups. The nomadic nature of these two groups presents a unique set of challenges for public health communicators. Migrant farmworkers and people living in shelters or on the street are naturally wary of government. Trust is a critical factor in any effort to reach these vulnerable groups. Panelists discussed best practices that begin with establishing routine working relationships with groups who serve these two distinct populations.
David Katz, MD, MPH, FACPM, FACP
Yale University's Prevention Research Center
Dr. Katz is an internationally known expert in nutrition, weight management and chronic disease prevention who this year became the first inductee into the Marketing Disease Prevention in America Hall of Fame. He’s the founding director of Yale University’s Prevention Research Center, editor-in-chief of the journal Childhood Obesity, and president-elect of the American College of Lifestyle Medicine. A frequent guest on Good Morning America and Dr. Oz, and often quoted in newspapers and magazines, he’s been tabbed by peers as “the poet laureate of health promotion.”
As Berreth lecturer, Dr. Katz gave a rousing inspiring science-based presentation on the “actual causes of premature death” – poor diet, lack of physical activity and tobacco use -- while attendees ate a lunch prepared from one of his wife’s healthy recipes. When just about everybody’s hand shot up when asked if they’d lost someone close due to preventable disease, Katz remarked: “It’s not about an anonymous public. It’s about us and the people we love.” On diet, he said, “unjunk yourself,” and urged people to pay attention to food labels because “the shorter the ingredient list, the better.” On the lack of physical activity in schools, he remarked, “The remedy for rambunctiousness is recess, not Ritalin.”
“He was one of the best public speakers I have ever heard and was also very persuasive,” remarked one NPHIC member. “Very engaging speaker with great data, mixed with humor and poetry,” said another. “He had it all.”
The Berreth Lecture is in honor of NPHIC’s founder, Donald Berreth, who as the CDC’s public affairs director in 1989 envisioned an organization linking the CDC to state public health communicators.