We cycle 1600 km from Kolkata to Delhi, India, suffered a lot under the heat of 45 degree. Beside the beauty of monuments and sights, we discovered the hidden charm of Indian people. Without their help EBWT would never have done it. Thanks India, an incredible country full of beautiful people!
The Holstee Manifesto is a call to action to live a life full of intention, creativity, passion, and community.
The LifeCycle Film came about as a desire to bring the energy and passion behind the Manifesto to life through something we love--biking. As we seek to live mindful lifestyles that leave a positive impact on the people and world around us, biking has become a passion that is much more than a transportation alternative. It is a way of fully experiencing the city we love and all of its details.
This Film is a celebration. It is a celebration of gatherings, of diversity, of life, and of the beauty of shared experience. We hope you enjoy.
Holstee Manifesto written by Dave, Mike and Fabian
Music "Almost Everything" by Wakey!Wakey!
Director / Producer / Editor Cooper Miller
Cinematographer Anna Farrell
Producer Juliette Richey
Production Coordinator Whitney Matthews
Production Assistants Shawn Maguire & Wendi Miller
Book Cover Design Ray Shappell
Crystal has created a three minute animated sequence for the song’s promotional video to match its heart-pounding rhythms. Played in the Velodrome before every session the video shows the Velodrome as never before, literally pulsating with excitement.
“We’ve created sweeping contours and sleek surfaces as the backdrop for an intense, futuristic cycling ‘duel’ as two animated riders power round the track,” said Darren Groucutt, creative director at Crystal. “It truly brings the Velodrome to life.”
James O’Brien, LOCOG Head of Sports Presentation, said: ‘Inspiring people to engage with sport has always been central to our vision and we want to ensure the way we present sport adds to the experience of the spectators in the venues and builds the atmosphere. This will be a special summer and we are grateful to everyone who has given their time and expertise over the past years.’