In 2011 the Norwegian electronica project Pjusk (signed to the US label 12k) teamed up with the German digital artist Till Nowak to create an artistic music video. As a base for Nowaks digital visual extensions they were given the chance to use aerial footage by Fuglefjellet, a Norwegian design and production company.
Directed by Jostein Dahl Gjelsvik and Till Nowak
Visuals: Till Nowak, Music: Pjusk, Aerial footage: Fuglefjellet AS
These idents are part of a top-to-toe rebrand of the TV on-demand service.
The overall scope of the project has been to develop a new and innovative identity package for the BT Vision service; with a brand that needs to work across all media and is able to sit with the existing BT brand and BT Vision product logos. Completed in association with our friends and regular collaborators, Proud Creative.
In 2009 the Sci Fi channel relaunched as SyFy. ManvsMachine were invited by fellow London design studio Proud to collaborate from the pitch stage of this complete rebrand project — tasked with designing the new on-air look.
The brief asked for an ownable and distinguishable solution; retaining the positive associations from the genre of science fiction, whilst appealing to a broader audience and embracing the benefits of imagination.