Where does innovation come from? There are two different sources of innovation - Instinctual Innovation and Intellectual Innovation. To create a culture of continuous innovation and maximize the success of the organization, you must create independent optimization efforts for both sources. Pursuing both sources of innovation will give your organization the best chances for success by reducing the likelihood of missing any innovation opportunities.
I had the opportunity to interview founder Alpheus Bingham and CEO Dwayne Spradlin of Innocentive at the incentive2innovate conference at the United Nations in New York City. Come see our lively conversation about the open innovation movement, its future, and its possibilities.