Some say a Great Day is just a state of mind.
To us, Great Days are what reinvigorate our passion for life outside walls.
To celebrate Smith's 50 years of outdoor adventure, we're documenting our brand's ambassador's as they show us what keeps them pushing the limits.
At Smith, We Make the Great Days Better.
We are who we are. In 1965 Dr. Bob Smith invented and sold the world’s first thermal goggle lens out of the back of his van. He was a free-thinking visionary with a lust for life. In 1979 we introduced our first line of sunglasses for people who lived life outside walls, “Do it your way…but see it our way.” Even then the idea was to provide superior quality sunglasses to make your experience outside better. That was it. This has always been about making product for people like Bob Smith.
Experience world altering color and clarity with ChromaPop Lenses. By blocking specific color wave intersections as they pass through the lens, ChromaPop is able to eliminate color confusion, so your brain is recognizing true color, faster.
Have you ever wondered why Scott Stevens looks at the world the way he does? Well take a look a day of Scott's life, from sunup to sundown this is what he's doing. From skating, snowboarding, playing with dogs, and even messing around on the trampoline, Scott's always having #greatdays.