While working in JWT Copenhagen, management briefed us to come up with an idea for a new website. The idea ended up informing the positioning of the agency itself.
We are all about ideas, so for our website we wanted to create one idea every day. We wanted to do it in a way where anyone in the agency could come up with the idea not just us creatives, and anyone should be able to update the website without any technical skills.
Our solution was to install a web camera in the middle of the agency, in a specially designed box. Everyday we would create a new (analog) board the old school way and stick it infront of the camera.
The site went live in September 2010, and a new idea has been "posted" every day since.