This was a project commissioned by PhRMA to try and illustrate the value of 'healthy dialogues.'
There were several challenges involved, including trying to bring to life a very common subject of conversations.
Earlier this year there was a page of data, and only 7 days to put it together. It needed to be completed for an energy summit in January. Thanks to WhiteNoiseLab for the hard work, dealing with the same schedule, and pulling together a really great mix for this one.
Non branded version of an internal client project, so might not make much sense out of context.
All design, animation & sound effects done by me. Enjoy!
Animation work for mobilefuture.org
This animated video takes a rapid-fire tour of key consumer and technology mobile trends in an eventful 2011, highlighting the staggering growth in consumer mobile usage across a dizzying array of applications and social media platforms.
Key 2011 highlights include:
Whopping increase in app creation and downloads:
- ONE BILLION apps downloaded worldwide each month
- $3 BILLION paid by Apple alone to independent apps developers
Surge in use of social media mobile platforms:
- 166 PERCENT increase in Facebook Mobile users in the first half of 2011 alone
- 103 MILLION wireless tweets were posted each day
- ONE BILLION Foursquare check-ins
- 26 PHOTOS were made "hipstery" on Instagram every second
Ongoing explosion in data traffic:
- EIGHT TRILLION texts were sent - up 1.1 trillion from last year
- 1800 PERCENT increase in traffic on U.S. networks predicted in just four years
Unprecedented competition and choice:
- MORE SMARTPHONES purchased than PCs in the United States
- MORE WIRELESS SUBSCRIPTIONS than people
- TWO BILLION networked mobile devices by 2015
- 4G SERVICES being rolled out by at least six carriers in 2011 alone
Massive potential for job creation and economic growth:
- 2.4 MILLION American jobs supported by wireless
- $27.5 BILLION investment in U.S. mobile networks by wireless carriers
- 500,000 JOBS & $400 BILLION to U.S. GDP with additional 500 MHz of additional spectrum