A corporate imagery tool for Actelion Pharmaceuticals
For the rebranding of Actelion, a biopharmaceutical company, we developed a tool for automatic image generation that enables the generation of a unique, in-itself homogeneous graphic image world out of heterogeneous visual material.
“Create a new identity for our brand Actelion. Don’t touch the logo, but create something the world of pharma has not seen before.” Based on the idea “From medical industry to medical magic,” a new image was developed that rendered medicine’s invisible magical moment visible. Here, the new imagery is based on the smallest possible unit: digital molecules. These capture the magical moment when new medicine arises from molecules; innovative design for a company that supplies the world with innovations. We worked closely together with Interbrand in creating the graphic imagery and developed a software, that enables the targeted creation of graphic images based on photographs, whose visual information contained in the tool is translated into graphic elements such as points, lines and curves using special algorithms.
Simple Harmonic Motion is an ongoing research and series of projects investigating complexity from simplicity; exploring the nature of complex patterns created from the interaction of simple multilayered rhythms. It is inspired by observations of natural physical and mathematical phenomena; as well as works by the likes of Norman Mclaren, John Whitney, Steve Reich, John Cage, Gyorgi Ligeti, Edgar Varèse, Brian Eno.
exchanged source video for 720p version, no big changes to the content, only small corrections to framing (4:3 --16:9), audio cleanup and 2 or 3 small changes to the edit.
due to the 500MB upload limit for free members the bitrate is still rather low at 3200, so don't expect a massive quality boost....
i also changed the title and added "rather" and "(believable)" to clear up some misunderstandings as to why i didn't add this or that ;)
it's a little rough around the edges and could have used a day or two to refine the content, but i guess it's informative enough to share.
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