1. Mike Friton is a freelance shoemaker, weaver, paper sculptor and innovator with over 30 years of experience at Nike. His innovations are responsible for many elements of athletic footwear that people wear today. Each of his crafts informs one another and he is constantly exploring the fringes of his field. Mike's work is a great example of how non-traditional methods of exploring one's craft can lead to unique end results.

    To find out more about Mike and his work visit fritondesign.com or @mikefriton.

    DIRECTOR: Tristan Stoch
    DIRECTOR OF PHOTOGRAPHY: Sean Grasso
    SOUND: David Panton

    MUSIC BY KEVIN MACLEOD

    # vimeo.com/59379393 Uploaded 147K Plays / / 79 Comments Watch in Couch Mode

  2. "You just need your surroundings and you can evolve"- Mark Ong aka SBTG, takes viewers through his creative process and roots growing up in the perceived restrictions of Singapore. Finding inspiration in the simplest of forms, SBTG creates the "138" shoe collaboration with FICE Boutique in Salt Lake City, Utah and explains how the Misfits inspiration guided the collaboration. On the surface the film purposes to expose the cerebral world of SBTG and an emerging sub-culture in Singapore, but the film becomes deeply personal as SBTG reveals how his experiences have affected his work and current mindset.

    The collaboration shoes are available at ficegallery.com

    Directed by: Skylar Nielsen
    Executive Producer: Corey Bullough
    Produced by: FICE & VitaBrevisFilms
    Cinematography / DOP: Ian Rigby
    Title design: Michael C. Hall

    Music: Clint Mansell, Fever Ray, The Misfits, This will destroy you, John Murphy

    ficegallery.com
    VitaBrevisFilms.com/blog
    royalefam.com

    # vimeo.com/26788975 Uploaded 104K Plays / / 72 Comments Watch in Couch Mode

  3. Nike / Vapor Trail
    Wieden+Kennedy
    Imperial Woodpecker / Mark Zibert

    # vimeo.com/57646498 Uploaded 30.4K Plays / / 36 Comments Watch in Couch Mode

  4. Music Video
    2009 - Dim Mak / Downtown
    Prod Co.: I'm Productions
    Director: Francesco Calabrese
    Dop: Mauro Chiarello & Luca Esposito
    Editor: Davide Mauti
    Ex. Producer: Francesca Chiappetta

    # vimeo.com/3822290 Uploaded 367K Plays / / 96 Comments Watch in Couch Mode

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