1. An introduction to the course, what you'll learn, and your instructor, Erica Swallow.

    # vimeo.com/65081966 Uploaded 1 Play / / 0 Comments Watch in Couch Mode

StartupPR: Getting Press on a Tight Budget

Erica Swallow

Join tech journalist Erica Swallow for an overview of public relations strategies to interact with journalists and ultimately gain press for your startup.

You'll learn the basics of public relations strategies for startups, including how to engage


+ More

Join tech journalist Erica Swallow for an overview of public relations strategies to interact with journalists and ultimately gain press for your startup.

You'll learn the basics of public relations strategies for startups, including how to engage and build relationships with the media, how to craft an amazing pitch, what "exclusive" and "embargo" mean, which assets are useful for journalists, what not to do, and a boatload more.

This class will also include a number of case studies from recent pitches that Erica has received from fledgling startups. She will show you a behind-the-scenes look at how she was pitched and how each pitch panned out.

After taking this course, students should understand the basics of public relations strategies and engaging the press and be on their way to coverage!

Find the course on:
Udemy: udemy.com/startuppr

Browse This Channel

Shout Box

Channels are a simple, beautiful way to showcase and watch videos. Browse more Channels. Channels