Digital Arts Technology Academy

I've featured a few projects on HacknMod.com before about how to draw with light using your camera's exposure settings, but nothing compares to this. We've teamed up with a group called Light Art Performance Photography who uses lasers, LEDs, illuminated body suits, sparklers and just about anything else which emits light to construct these incredible works of art. For more info on these pics, check out lapp-pro.de and more projects on HacknMod.com

a collaborative animation by Blu and David Ellis
year 2009
blublu.org
davidellis.org
produced by studio cromie
studiocromie.org
music by Roberto Lange
robertolange.com
made at Fame festival 2009
famefestival.it

This spot was created for the main energy supplier RWE in Germany and we are very proud of it. Happycamper were asked to create an energy giant to be presented as the spokesperson for RWE, which resulted in this 2 minutes long, complete CGI spot.
The production was made by Fido Film.
Directed by Andrés Rosas Hott, Happycamper.tv
happycamper.tv/rwe-the-energy-giant-case-studies

After working on the latest cover for Macworld Magazine I wanted to show what is involved in making a cover. I focused on the three main areas: the photography, photoshop and design. I chose a time lapse format to convey lots of information in a small amount of time. The only drawback of time lapse is that since half a day goes by in 30 seconds, the whole process seam so easy! Lots of details were left out of the design process (like the cover meetings and rounds of layout options). I began to photograph the design process after the layouts had already been narrowed down to just three cover designs.

On the technical side, for the time lapse video, I used the Canon 5D Mark II with a 24mm-70mm zoom. I chose the 5D because of its great image quality with high ISO's. Canon's sRAW1 gave me the flexibility of a RAW file with the file size of a jpeg. The actual Macworld cover was taken with a Phase One P65+ digital back attached to a 4x5 Sinar X camera with a 65mm lens.

Many thanks to Rob Schultz for allowing me to invade his office and literally shoot over his shoulder.

The music was used with permission by The Brokenmusicbox.

2008 Digital Arts Technology Academy Digital Imaging students were asked what their definition of creativity was as well as what their goals were. This is the product.