consumer psychology, behavior, influence, persuasion, neuromarketing, marketing science

  1. Neuromarketing pioneer Patrick Renvoise talked very colorfully about the importance of visual stimulation as it relates to the reptilian brain's influence on consumer spending habits at the Neuromarketing World Forum. He highlighted the importance of six stimuli when creating ads: self-centric, visual, contrast, tangible, emotion and a beginning and an end. He explained them in the context of the reptilian brain.

    His presentation showed a number of real ads to explain the value of the stimuli for business marketing. He translated the effects of the six stimuli into four business steps for successful marketing.

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  2. First track on day two of the Neuromarketing World Forum 2013 was about online (neuro)marketing and Roger Dooley (author of Brainfluence and blogger on neurosciencemarketing.com) provided many examples of how we can better understand online consumer decision patterns in order to market directly to his brain. His mission is to cut marketing waste by bringing neuromarketing to the market and his recommendations include using stories to engage the reader's brain, story testimonials for impact and memorability, adjectives in copy texts for improving sales, sensory metaphors, social personalization and putting the customer into the ad, using baby pictures, creating scarcity. He emphasized that change is constant and accelerating and the one thing that doesn't change despite all the advancements in technology and media is the human brain. An interesting insight he presented was about how a photo of an attractive woman equals -4% loan interest rate.

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  3. This is the video for the press launch of Nathalie Nahai's book, Webs Of Influence: The Psychology of Online Persuasion - bit.ly/WebsOfInfluence

    Rory Sutherland leads an interview with Nathalie, followed by a panel discussion with the following speakers:

    Fabian Stelzer - Eyequant [Neuroscientific website optimisation]
    Sam Amsterdam - Reputation Management
    Yarden Yaroshevski - Stikipixels [Behaviour change through gaming]
    Karen Canty - Future Foundation [Online consumer trends]

    For all speaking and events enquiries, please contact Nathalie's Bookings Team at bookings@thewebpsychologist.com

    Filmed and Produced by Redworks Broadcast. Copyright The Web Psychologist Ltd © 2012.

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  4. Chris Malone, Chief Advisory Officer of The Relational Capital Group has partnered with renowned Princeton Professor of Psychology, Dr. Susan Fiske, on a ground-breaking study of brand relationships. Their recently completed study examined eight brands - McDonald's, Burger King, BP, Shell, Tropicana, Minute Maid, Tylenol and Advil. The study has confirmed that the same instinctive thought process that governs our perceptions and interactions with other people also drives our purchase decisions and loyalty towards consumer brands.

    This presentation is an exclusive sneak preview of findings that will be released to the media in August 2010.

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  5. Why do we behave the way we do? Why does it seem so difficult to change behaviour? Common sense suggests, and many behaviour change programs optimistically assume, that we weigh up the pros and cons of a behaviour before we decide to perform it. But in reality, many of the behaviours that we undertake in our daily lives are “habits”, which are performed without much conscious thought or deliberation. As a result, conventional approaches to influencing behaviour (e.g., information and incentives) are less likely to be
    effective when behaviours are habitual.

    In this presentation, one of the world’s leading experts on habits—Professor Bas Verplanken—discusses the importance of understanding habits when developing interventions to influence behaviour (with a particular focus on environmental sustainability). He highlights how habits can be measured, broken and created, and offers guidance on timing interventions at key “moments of change” when habits are particularly vulnerable. Bas argues that habits can serve as barriers as well as opportunities, and should take centre stage in behaviour change interventions.

    ABOUT THE SPEAKER: Bas Verplanken is a professor of psychology and the head of the Department of Psychology at the University of Bath, England. He specialises in theory-informed applied research, with a particular emphasis on habits in the health, consumer and environmental behaviour fields.

    Bas Verplanken WA hosted by BehaviourWorks Australia—a collaboration between the Monash Sustainability Institute, EPA Victoria, The Shannon Company and Sustainability Victoria that brings together interdisciplinary
    researchers with leading practitioners who share an interest in behaviour change research and environmental sustainability.

    # vimeo.com/47701626 Uploaded 367 Plays / / 0 Comments Watch in Couch Mode

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consumer psychology, behavior, influence, persuasion, neuromarketing, marketing science

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consumer psychology, consumer behavior
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