Starring Alexis Penney, Loric Sih, Chez Deep (Sam Banks, Hari Nef, Colin Self, Bailey Stiles), Nick Weiss and Icewater (Grant Martin, Malcolm Perkins, Michael Rosen, Noah Hecht)
Directed by Tony Lowe
Produced by Glass Embassy
DP - Sam Jones
Producers - Ben Bernstein, Danielle Tcholakian
Production Designer - Emma Rose Mead
Art Director - Jake Green
Steadicam Operator - Aaron Brown
AC - Sam Panger
AD - Danielle Tcholakian
Second AD - Juliun Williams
Gaffer - Peter Steusloff
Key Grip - Jim Tripp
Grips - Gabe Elder, Jorge Morillo
Colorist - Alan Gordon
15 Minutes is the first music video VNI shot for Boerum Hill. It was truly a collaborative effort every step of the way. Co-directed by VNI and Eric Ganz, frontman for the band.
The concept for the video began with a simple idea; put a person in a cage and let them rage. Knowing we had no budget, we began looking for great performance videos and A Perfect Circle's Judith video seemed to have everything we wanted. Directed by David Fincher, Judith is a simple performance video designed to look like it was shot haphazardly with available light. It's dirty and dark and it was a perfect starting point for 15 Minutes.
Extrapolating what we liked about the Judith video, we came up with a list of simple experiments that we thought would lend themselves well to the look we were after. Single bare-bulb chroma-green kinos on flicker boxes swinging from the ceiling, a girl freaking out at 1fps with a 1sec exposure holding flash lights in her hands, an array of overused max brutes blinding the camera (even though we swore we'd only take them up to a max of 20%) , and lens smashing were all employed throughout the video to ultimately get us as far from Judith as we can possibly get.
The result; a pretty disturbing, dark, messy collage of rage, momentum, badass performance and a bitchin' music video.