IABC Houston

During the August 27, 2009, professional development program hosted by IABC Houston, Mark Schumann explored what a communicator must be to thrive in the new communication world. Beyond the new media tools and how people react and use them, Schumann explained how the controlled environment once seen as an opportunity for controlled messaging is now an open communication marketplace where almost anyone can be heard and gain credibility without traditional notions of editing and vetting. The new media tools, he said, tap a hunger in people to connect in more ways, build relationships without boundaries of geography or time, and create communities. For more information, visit iabchouston.com.

The power of building relationships has shifted to users, and communicators must learn how to use new media as catalysts for developing relationships in new ways, said Mark Schumann, ABC, during the professional development program hosted by the Houston Chapter of the International Association of Business Communicators (IABC) on August 27, 2009. For more information, visit iabchouston.com.

Pam McConathy of IABC Houston poses a question to Mark Schumann during the professional development program hosted by IABC Houston on August 27, 2009. For more information, visit iabchouston.com.

Members of the University of Houston student chapter of the International Association of Business Communicators (IABC) present T-shirts to Julie Freeman, the organization's national president. Freeman was the keynote speaker at the professional IABC Houston Chapter's luncheon on Thursday, July 23, 2009. Her talk highlighted how organizations can use social networking media to reach stakeholders globally. For more information, visit iabchouston.com.