An online to real world experience that brought the crowd to the stage. People were invited to submit videos of themselves singing ‘Livin’ on a Prayer’ to a website via upload or webcam. Those selected got to ‘back-up’ Bon Jovi on stage during his year long Circle World Tour 2010/11.
Although all fans were invited to contribute, if you were attending a concert during the tour our site invited you to enter which one so we could ensure you would see yourself onstage at the gig. We also built a moderation system that was specially designed to assist the on-the-road post production team to create bespoke installations for every show.